Ultra-processed foods are under great scrutiny, hitting the headlines daily. Industry leaders and subject matter experts are eager to address the topic, but what do US consumers think? What are their beliefs and concerns – and just how concerned are they? Find out in Innova’s revealing webinar – and discover the impact that consumer attitudes toward ultra-processed foods may have on your brand.

Lu Ann Williams, Global Insights Director, will present exclusive, brand new consumer data on the hottest topic in the industry today – and will outline the key opportunities for F&B manufacturers that result from the increased discourse around ultra-processed foods.