Webinar On demand: Innova revealed “Nurturing Nature” as the #2 Top Trend in F&B for 2024, with research showing that the health of the planet has emerged as the top global issue worrying consumers.

Consumer awareness of environmental issues and sustainable solutions is ever increasing and now impacts more than just their own values and behaviors: two-thirds of consumers in the US and Canada say that companies and governments should take responsibility for the environment. They also indicate willingness to pay more themselves for particular global issues related to sustainability and ethics, and consider how plant-based diets impact the environment.

Join this webinar to learn how to win the green hearts of US and Canada consumers by discovering their beliefs and their actions, popular on-pack claims and preferred packaging formats, and so much more.