“Innovation Opportunities in Soft Drinks” will inspire you with insights into changing consumer trends and needs and what this means in terms of marketing and innovation opportunities in the soft drinks space.
In a turbulent world we look at how younger consumers are responding and what needs they may have which soft drinks can answer. Brands can tap into the need for anxiety relief, happiness, entertainment and adventure and discovery to deliver added value and a strong emotional connection beyond price.
Join Sara Marshall, Innova’s Global Trendspotter Network Manager, in a webinar exploring the opportunity soft drinks can provide for relief and refreshment in 2025 and the opportunities this presents for brands and innovators. Gain valuable consumer and market insights to help your brand stay ahead in the evolving F&B landscape.
