August 2, 2024 – Globally, seasonings are preferred for their ability to enhance the flavor, aroma, and overall appeal of meals, making them significant for diverse culinary experiences. Innova’s 360 research into seasoning market trends reveals top brands, product launches, and how brands are responding to consumer demands for healthier options and exciting new flavors.
Product Launches and Sales Trends in the Seasoning Market
Seasoning market trends research shows a 5% rise in global seasonings and stock launches over the past three years. This growth is driven by the use of natural ingredients like spices and herbs and natural preservatives such as citric acid, vinegar, salt, and rosemary extract. Over the past five years, there has been a 4% CAGR increase in global bouillons, stocks, seasonings, and herbs sales value.
Asia Pacific leads globally with 50% of new seasonings and stock product launches over the past two years, while North America and Europe display the fastest growth rates. Organic launches, no added sugar claims, a range of whole, ground spices, homestyle gravy mixes, and varied seasoning blends have supported the launches in North America and Europe.
Seasonings Trends
Seasonings leads the category with an average of 92% new product launches globally over the past five years. This rise in new product development is driven by religious faith-compliant choices, premium-quality ingredient claims, spices in glass bottles with grinders, and seasoning mixes tailored for various culinary dishes and alcoholic drinks.
McCormick has been the top company for seasoning launches in the past year. It is driven by offering a diverse range of products, including mixed spices, recipe kits, dried and ground herbal leaves, and topping seasonings for a variety of food products. This highlights the growing consumer demand for high-quality, versatile seasoning options.
Stocks Trends
Seasoning market trends research displays a 2% rise in stocks new product launches over the past five years. Recipes in various formats, dashi soup varieties, a range of fonds, hot pot soup bases made with vegetables, meat, seafood, and fermented ingredients add significance.
Globally, Unilever is the leading company for stocks launches, driven by its brand Knorr. The company’s innovations, such as salt-free versions, individually wrapped stock cubes, concentrated stocks in pot-like packaging, and products made with sustainably sourced vegetables and herbs, have boosted its new product development.
Claims and Positionings Trends in Seasoning Market
The top 5 positionings are no additives or preservatives, vegetarian, natural, halal, and organic. These claims reflect consumers’ rising preference for more ethical food choices. Additionally, low, no, reduced fat, GMO free, gluten free, traditional, and vegan claims are growing strongly in the space.
Brands are responding to these demands by innovating with products that align with health and dietary trends. This includes developing seasoning blends that not only cater to taste but also to nutritional benefits, such as reduced fat and gluten-free options. The emphasis on natural and organic claims signifies an interest in more transparent and sustainable sourcing practices.
Flavor Trends in the Seasoning Market
Spices is the top flavor in the global seasoning market, followed by garlic, chili, black pepper, and herbs. Seasoning market trends research reveals varying flavor preferences across different regions. In Europe, there is a growing interest in chicken, ginger, and clove. Asia Pacific embraces cinnamon, star anise, and barbecue flavors. The Middle East and Africa explore pepper, oregano, and cinnamon. In North America, consumers favor red tomato, white pepper, and Italian flavors. These diverse flavor profiles highlight the significance of catering to regional tastes, driving innovation and variety in the seasoning market.
What’s Next in the Seasoning Market Trends?
Latin America is leading in seasoning product launches, with brands focusing on homemade spices, sundried selections, and options crafted with locally sourced, hand-harvested ingredients. Authentic recipes passed down for generations drive this trend.
The global seasoning market is likely to witness an increased emphasis on natural and healthy ingredients, catering to evolving consumer preferences. As consumers increasingly prefer natural products, brands can tap into this trend by using natural ingredients, natural preservatives, and MSG-free formulations in their products. There is also a significant focus on health benefits, with consumers seeking nutrient-dense seasonings rich in antioxidant spices like turmeric, black pepper, and cinnamon.
In Europe, new product launches include seasonings for alcoholic drinks such as mulled wine, white wine spices, tequila, and margaritas. Brands can innovate in this space by developing unique flavors for indulgent experiences.
This article is based on our report, “Overview of Seasonings & Stocks – Global.” If you are interested in reading this report, feel free to request a demo.
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