September 6, 2024 – Globally, consumers busy schedules demand quick, wholesome meals, and sandwiches often emerge as the go-to choice, offering a blend of convenience and variety that satisfies both cravings and nutrition. Innova’s 360 research into global sandwiches trends highlights the latest product launches, sales trends, innovations, and what may develop in the future within the sandwich market.
Sandwiches Product Launch and Sales Trends
There has been an 18% rise in global sandwiches launches as a percentage of the ready meals and side dishes category over the past five years. Meat and poultry options like pork, chicken, ham, beef, and turkey, paired with diverse bread formats including baguettes, burger buns, wraps, croissants, sausage buns, pizza rolls, and waffle sliders, drive innovation in the sandwich market. The global sales value for sandwiches has also experienced a 3% increase during the same period.
Sandwich market trends research highlights the growth in sales and launches averages 3% and 2%, respectively, in the sandwiches subcategory. Products prepared with gluten-free alternatives like rice flour, corn starch, and tapioca flour, along with lactose-free options using soy, coconut, and oat-based milk, further support new product development by catering to dietary preferences and allergen awareness.
Leading Regions in the Global Sandwiches Market
Sandwich market trends research that Europe leads in sandwich launches and sales. This is driven by festive, seasonal editions featuring meats like chicken, pork, turkey, bacon, and ham. These sandwiches are paired with ingredients such as red cabbage, root vegetables, chestnuts, and spinach and packaged in vibrant, holiday-themed designs, boosting new product development globally.
Asia Pacific shows the fastest growth, with 49% of sandwich launches over the past three years, while both North America and Asia Pacific exhibit low innovation and high value growth in the sandwich market.
Top Brands and Companies in the Sandwiches Market
7 Eleven, Aldi, Tesco, Fuji Baking Group, Yamazaki Baking Company, Daunat, and Asda are the top 7 companies for sandwiches launches globally. Sandwich market trends research reveals that these top 7 companies account for a total of 26% of launches over the past year.
Global sandwich trends reveals that 7 Eleven is the top company for sandwiches launches over the past year, driven by Japanese-inspired flavor commitment, present in a diverse range of sandwiches. These include options like cod roe with potato and a combination of pork, ham, and egg, each crafted to cater to various tastes. Additionally, choices in sandwiches filled with meat in various formats, like chicken cutlets and sausages with ham, add significance to the company.
Claims and Positionings Trends
Source of protein is the top claim in global sandwiches launches, followed by traditional, no additives or preservatives, vegetarian, and vegan. Sandwich market trends research displays that source of protein claim leads in North America and Latin America.
In Europe, source of fiber, gluten free, palm oil free claims are on the rise. Asia Pacific consumers are inclined towards wholegrain, halal, and indulgent and premium. In North America, gluten free, plant based, and GMO free claims are rising. This highlights the diverse and personalized dietary consumer interests in sandwich products across the globe.
Sandwiches Flavor Trends
The top 5 flavors are chicken, cheese, ham, bacon, and beef. Garlic flavor stays ahead in the Middle East and Africa, Europe, and Asia Pacific.
In Asia Pacific, there is a rising interest in vegetable, chili, and smoked flavors. Sandwich market trends research displays that North American consumers prefer mozzarella cheese, pepperoni, and spinach flavors. Meanwhile, in Europe, turkey, meat, and Caesar flavors are gaining popularity. These different flavor preferences across the globe reveal that brands are launching more products to cater to regional tastes.
What’s Next in the Sandwiches Trends?
Europe is the most active market for sandwiches launches and sales, with brands focusing on launches with a variety of flours, including wholegrain wheat flour, wheat flour, and fava bean flour vegetable.
Asia Pacific shows the fastest growth in both launches and sales value, making it a key region for brands to watch out for. Traditional claim is the second leading among the top 5 positionings, growing from 6% to 10% in the past year. Sandwich market trends research reveals that this growth is driven by new product development featuring authentic products from diverse regions like Italy and Tex-Mex cuisines. Brands can tap into this sandwich trend by developing more products that align with consumers’ desires for traditional, authentic flavors.
Global sandwich trends highlight that as consumer preferences change, brands are likely to have several opportunities to expand into healthier sandwich options, meeting the rising demand for health-focused products.
This article is based on our report, “Overview of Sandwiches – Global.” If you are interested in reading this report, feel free to request a demo.
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