November 15, 2024 – Weight management has become a central focus for consumers worldwide, opening up significant opportunities for innovation in the food and beverage (F&B) industry. As global concerns about physical health persist, consumers are increasingly looking for effective ways to manage their weight through diet and lifestyle choices.
Consumer Insights: The Shift Toward Weight Control
Recent consumer trend research shed light on why weight management is top of mind for many. When asked about their main concerns related to physical health, nearly two in five consumers globally indicated that weight management trend was their primary focus. Furthermore, one in four consumers reported purchasing functional foods and beverages specifically for weight management over the past year. These findings highlight a growing recognition of the link between maintaining a healthy weight and overall well-being.
Consumers today associate weight control not just with appearance, but with leading a healthy lifestyle. This connection has driven many to engage in diet modifications and increased physical activity. The top methods cited by consumers include exercise and fitness regimens as well as the adoption of diets that emphasize balanced nutrition and caloric reduction. This trend underscores a holistic approach to weight management that integrates dietary adjustments with active living.
Market Insights: The Rise of Weight Management-Focused Products
The market for F&B products with weight management claims is experiencing notable growth. While countries across the globe are seeing an increase in such product launches, India stands out as a leader in the market share for weight management food and beverage products. The US also holds a strong position. Areas and countries of significant expansion include Asia-Pacific region, led by Vietnam.
Sports nutrition is one of the most dynamic areas within weight management trend. This category leads in terms of weight management innovation, supported by the popularity of products such as sports powders. Sports bars and hot cereals have also demonstrated rapid growth, signaling a shift towards convenient, protein-rich, and fiber-enhanced options that fit seamlessly into active lifestyles.
The Importance of Protein and Fiber
Protein has emerged as a key player in weight management products, and its presence on packaging has become mainstream. Nutrition claims emphasizing high protein content are increasingly recognized by consumers as essential for supporting weight loss and satiety. Similarly, claims around fiber, which aids digestion and promotes a feeling of fullness, are gaining traction.
The trend toward products with low or reduced calories and carbohydrates is also notable. Consumers are more aware of the need to monitor their intake of added sugars and refined carbs as part of their weight management strategy. This shift has led to growth in products marketed with claims of “low, no, or reduced” sugar and carbohydrates, aligning with consumers’ goals for healthier, more balanced diets.
The Emerging GLP-1 Trend
One of the most promising developments in the weight management space is the rise of GLP-1 (glucagon-like peptide-1) claims in the F&B and supplement sectors. GLP-1 is a hormone that plays a role in appetite regulation and has garnered attention for its potential to assist with weight control. Supplements leveraging GLP-1 are witnessing rapid year-over-year growth as brands seek to harness its benefits for weight management.
Opportunities for Innovation in Weight Management
The increasing consumer demand for weight management products provides fertile ground for innovation within the F&B industry. Here are some key takeaways for brands looking to capitalize on this trend: #1 Emphasize high-protein and fiber-rich products, #2 Focus on lower-carbohydrate options, #3 Leverage glp-1 innovations, #4 Explore regional preferences, #5 Expand in sports nutrition.
As weight management trends become a central pillar of healthy living for many consumers, the food and beverage industry and supplement industry have a unique opportunity to respond with targeted products that align with these needs. Brands that prioritize protein and fiber may be well-positioned to meet the demand and inspire consumer loyalty. By staying attuned to market insights and leveraging consumer trends, companies can develop products that not only support weight management but also enhance overall well-being.
This article is based on Innova’s Trending in Weight Management – Global report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more
