September 10, 2024 – Globally, consumers enjoy fruit based snacks for their natural sweetness, nutritional benefits, and convenience, making them a popular choice for healthier snacking options. Innova’s 360 research into fruit based snack trends highlight key insights shaping the global fruit based snack market, including product launches, innovations, top brands, and what may develop in the future.
Product Launch Trends
Fruit based snacks is the third leading subcategory for launches in the global snacks category. There has been a 6% rise in fruit based snacks launches as a percentage of snacks category over the past five years. Globally, fruit based snacks using dates lead as the primary product base, followed by raisins, bananas, and mangoes. Fruit based snack trends research shows that these snacks offer a variety of sweet flavors and textures, such as crispy, chewy, creamy, chunky, and tender, enhancing the overall eating experience has improved the product development.
Fruit based snack trends research reveals that Asia Pacific is the leading region for fruit based snacks launches over the past year. While Europe displays a 2% increase in launches during the same period. Products crafted for children (5–12 years) feature animated animal characters on packaging and prioritize safety by removing choking hazards like pits and stalks. Limited edition offerings, including sugar-coated fruit snacks and assortment mixes of drupe, berry, and nuts, help sustain market growth across Europe.
Top Companies and Brands
Holland & Barrett is the top company globally for fruit based snacks launches over the past year. Reduced saturated fat options, probiotic cultures like Bacillus coagulans for gut health, and zinc for bone health, along with tropical and berry fruit mixes, remain attractive in the company.
Other key players include Aldi, Lidl, Rossmann, Carrefour, Auchan, and Dm Drogerie Markt. Global snack trends display that these 7 companies account for a total 6% of fruit based snacks launches over the past year. This highlights a growing focus on health benefits and diverse flavor offerings, with major companies actively competing in the expanding fruit-based snack market.
Claims and Positionings Trends
The top 5 positionings in global fruit based snacks launches are no additives or preservatives, source of fiber, vegan, gluten free, and no added sugar. Global snack trends show that gluten free claims stay ahead in North America and Latin America.
Apart from these top 5 positionings, halal, heart health, indulgent and premium claims are gaining popularity in Asia Pacific, while consumers in Europe lean towards palm oil free, antioxidant, halal. In the Middle East and Africa, halal, no trans fats, indulgent and premium claims are also gaining consumer attention. Meanwhile, in North America, organic, plant based, GMO free claims are on the rise. In Latin America, consumers are interested in traditional, indulgent and premium, and natural claims.
Flavor Trends
Chili, salt, honey, milk chocolate, and sea salt are the top 5 flavors in the global fruit based snacks market.
In Asia Pacific, there is a rising interest in cheese flavor. Global snack trends display that European consumers prefer flavors like cocoa, and walnut. Meanwhile, in Latin America, cinnamon flavor is gaining popularity. In the Middle East and Africa, spices flavor is growing. These different flavor preferences across the globe reveal that brands are launching products to meet consumer demands, driving innovation and variety in the market.
What’s Next in Fruit Based Snacks Trends?
Asia Pacific leads in fruit based snack launches, setting the standard for innovation in the market. In Europe, new product development focuses on children (5–12 years) snacks, featuring animated animal characters on packaging and removing choking hazards like pits and stalks to ensure safety. This trend encourages brands to innovate while prioritizing consumer safety.
Globally, fruit based snacks with traditional claims are growing at a 30% CAGR, creating opportunities for brands to develop more traditional claims and emphasize clean label claims such as no additives, organic, natural, and GMO-free.
Global snack trends display that unique flavors are also prominent in the global fruit based snacks market, offering brands a chance to develop more diverse culinary experiences. As consumer preferences evolve, the fruit-based snack market is likely to focus increasingly on health-conscious claims and innovative flavors, paving the way for continuous growth.
This article is based on our report, “Overview Of Fruit Based Snacks – Global .” If you are interested in reading this report, feel free to request a demo.
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