February 20, 2025 – Globally, consumers prefer energy candies and gummies for their shape, taste, flavor, and energy boost. These products align consumers’ on-the-go lifestyles with their portability, bite-sized options, and nutritional values. Innova’s 360 research highlights consumers growing interest in energy candies and gummies. Here, we uncover the latest innovations, trends, and product launches within the energy candies and gummies industry.
Social Media Trends in Energy Candies and Gummies
Globally, the growing demand for functional snacks drives energy product launches. Consumers prefer energy products for their convenience, energy-boosting properties, and indulgence. This demand leads the companies/brands to launch gummies and candies infused with caffeine, vitamins, adaptogens, and natural energy boosters. Social media plays a key role in driving awareness and engagement around these transcendent energy products in the candies and gummies market. For instance, Turquoise Mountain’s Premium Vegan CBG Energy Gummies gains 70 million reaches on social media platforms.
Energy candy and gummy trend research show that over half of consumers globally express positive sentiment toward these products on online platforms. On platform X, 53% of males and 47% of females engage in energy candy and gummy conversations over the past year. Young Millennials and Generation Z lead these conversations compared to other generations. They actively seek options free from artificial additives, preservatives, and high sugar content. This candy trend reflects a global interest in products that offer energy boost and wellness, especially among younger generations.
Product endorsements, including celebrity and influencers reviews, and companies or brands’ energy food relative post, further drives this trend. For instance, a review post highlighting these products’ functional ingredients reaches millions of consumers on platforms like Instagram and Facebook.
Children’s Energy Gummies Trends
Parents increasingly seek convenient and fun ways to meet their children’s nutritional needs. Kid’s energy gummies align with this requirement. This enables brands to use natural ingredients like vitamins, minerals, and caffeine alternatives for lasting energy. Safety is vital in children’s launches in the candies and gummies industry. As a result, brands emphasize lower doses and kid-friendly flavors to cater to this global trend. The common claims of these launches include energy booster, immunity, metabolism, and brain function claims.
Health and Sports Nutrition Trends
Social media is buzzing with recipes, inspiration, and eye-catching photos of healthy candies and gummies. Several hashtags related to candies and gummies are gaining momentum on platforms like Instagram and Facebook, showing consumers’ growing interest in this candy trend. Energy candies and gummies recipes like butterfly pea energy gummy, sugar-free energy candy, and no sugar quick energy balls are trending. The reach of these recipes is significant, displaying a growing demand for healthier candies and gummies alternatives in the candies and gummies industry.
Athletes are embracing energy gummies for boosting their performance. Gummies formulated with CBD, THC, CGB, carbohydrates, electrolytes, and amino acids, provide a quick energy boost and support recovery. The gummies industry is increasingly launching more products catering to specific sports activities, such as running and workout.
Top Flavors Trends in Energy Candies and Gummies
Brands are exploring bold and unique flavors in the energy candies and gummies market. This includes elderberry, Valencia orange, unique brand flavors, and mint varieties. The candy trend reveals that the most discussed flavors across online platforms are chocolate, tropical fruits, citrus, citrus blends, and berries. Citrus blends are taking the lead, attracting a wide range of consumers with their refreshing combinations. These flavors are known for their bright and tangy notes in the candy industry. Chocolate energy candies and gummies attract a higher level of consumer engagement on online platforms due to their rich and indulgent qualities.
What Next in Energy Candies and Gummies Trends?
The energy candies and gummies market are changing rapidly, driven by the growing demand for convenient, on-the-go formats that offer functional benefits. Consumers are increasingly seeking bite-sized, portable options that provide quick energy boosts, replacing traditional sources like coffee and sugary drinks. Wellness boosters are likely to rise, with an expected increase in adaptogens, protein, electrolytes, and fiber to enhance performance and health. Bold and fusion flavors can drive innovation in the gummy space, with sweet and spicy combinations.
Consumer preference for natural ingredients, health benefits, and unique flavors is driving the growth and diversification of energy candies and gummies. Brands are likely to develop health-focused products, reflecting a shift toward more conscious consumption habits in the candies and gummies industry.
This article is based on Innova’s Trending in Energy Candies & Gummies ‒ Global report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more
