August 5, 2024 – Snacks and snacking are popular around the world. Whether looking at sweet snacks, salty snacks, or savory snacks, consumer trends support the global embrace of snacking.
Younger Consumer Food Trends
According to consumer trends results, young consumers who are Gen Z or Millennials are more likely than older generations to snack away from home at least once a day. A smaller proportion of Generation X consumers snack on the go, and so do an even smaller proportion of Boomers.
Consumer food trends research shows that younger consumers are more likely to snack outside the home and in various locations. For example, snacking outdoors is more common among Generation Z and Millennials than among Generation X and Boomers. The same holds true regarding food outlets, in the gym, and during a workout. The different between Generation Z and Millennials compared with Generation X and Boomers is noticeable.
Snacks are Tailored for On-the-Go
The top times for snacking are in the afternoon, after dinner, and midmorning. Sweet snacks, salty snacks, and savory snacks are perfect for consumers who are on the go. Consumer trend research also shows that consumers reported snacking more often when on the go or traveling than in the previous year.
Snacking for Wellness
Younger consumers in particular report snacking to relieve stress and tension and to boost their emotional health. Consumer food trends show that all consumers globally say that they have become more aware of snacking mindfully. Consumers recognize the importance of snacking in the morning as a way to start the day nutritiously.
Protein and Fiber Help Make Snacks Healthy
Consumer food trends research displays that protein is the top ingredient among consumers globally who choose snacks for particular ingredients. Protein is especially popular among highly active consumers, but interest is a bit lower among boomers. Fiber is also important in snacks. Consumers say that they eat healthy snacks to feel better physically, mentally and emotionally; to control their weight; to boost immunity; and to have energy. The top markets for healthy snacks are Brazil, India, and the US.
Lifestyle Concerns Influence Snacking
Consumers select snacks for many reasons. They feel good about snack choices that are environmentally sustainable. However, consumers globally are highly concerned about their personal finances and the impact of inflation on their families, so cost and value for money have become more important. When looking at snacks, a noticeable proportion of consumers bought cheaper snacks. An opposite driver is snacking to cope with financial stress.
Emerging Snacks Market in Consumer Food Trends
Compared to the average consumer, consumers from India, Mexico, China, and other emerging markets buy more premium and limited edition snacks. They also report spending more of their food budget on snacks.
Clean Labels in Consumer Food Trends
Consumer trends research shows that consumers look at the ingredients in a snack when deciding if it is healthy. Clean features stand out; consumers say that no additives or preservatives, no artificial ingredients, natural ingredients, and a clean label help make a snack healthy.
Consumer Indulgent Food Snacks Trend
Consumer food trends research reveals that consumers turn to indulgent snacks for enjoyment and comfort. Some consumers say that indulgent snacks can be tasty and healthy, while others, including consumers in the UK, US, and Canada, say that indulgent snacks are about enjoyment but not health. Consumers are the least willing to compromise flavor and naturalness to improve the health profile of indulgent snacks. Consumers globally report that the best way to improve the healthfulness of indulgent snacks is to reduce negative ingredients such as sugar, fat, salt, and alcohol.
What’s Next in Consumer Snacking Trends?
Manufacturers of snack foods can pursue opportunities to develop new snacks for younger consumers. Their active lifestyle and habits around eating away from home mean that they will be looking for snacks that meet their needs when traveling, spending time outside, and going to the gym. Protein-rich snacks are another opportunity area. Consumers are looking for protein in snacks. Snack subcategories such as snack nuts and seeds, and meat snacks are easy targets for protein.
Another area of opportunity is snacks with mental and emotional health benefits. These benefits resonate well, especially with younger consumers. Snacking solutions can help them cope with stress and relieve tension.
Opportunities are available for indulgent snacks with multiple benefits, including comfort, enjoyment, and health. Low-sugar and low-fat snacks that are also natural and have a rich flavor may find an audience among consumers.
Financial pressures are a global and universal concern among consumers. Many consumers struggle with financial pressures, which affect their purchases. Snacks offer many benefits to consumers, including a way to cope with stress, reward, and affordability.
This article is based on our report, “Now & Next in Consumer Attitudes Towards Snacking – Global.” If you are interested in reading this report, feel free to request a demo.
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