REPORT Sustainable Consumers in the US & Canada

January 15, 2025 – This report reveals key aspects of sustainability among consumers in the US and Canada. We explore the key areas, namely sustainable packaging, minimizing food waste, choosing and supporting local, committing to sustainable diets and consumers’ expectations of brands. All these areas are closely impacting the trends and direction of the industry on the journey to become more sustainable. Moreover, this report also highlights pain points for each area for the food and beverage industry to consider in their NPDs. 

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