June 27, 2024 – This report looks at sugar-related claims in food and beverage in the US and Canada and how these claims form the backdrop for the use of sweeteners for sugar replacement. The main sugar-related claims – sugar-free, no added sugar, low sugar and reduced sugar – vary in prevalence among categories, reflecting the unique nature of each category and the realm of possibilities for formulation with less or no sugar. The sweetener landscape and its continued evolution are captured in a series of analyses on sweetener use and trends in four product groupings: beverages, indulgences, savory foods and spreads.
The report also summarizes North American consumer insights regarding the perceived importance of limiting sugar.
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