April 22, 2025 – The India soft drinks market has been growing over the past five years and is projected to continue growing at a similar robust rate through 2027.
One of the biggest challenges facing the category is low per capita consumption driven by limited disposable income for the vast majority of the Indian population, cultural preferences for traditional beverages such as hot tea and limited refrigeration in more rural areas. However, a growing population, increasing urbanization, changing lifestyles and a skew toward younger generations bodes well for category growth as consumers increasingly seek the convenience of soft drinks.
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