July 15, 2024 –This report looks at salt and sodium-reduction claims in food and beverage and these claims as a backdrop for the use of salt substitutes and flavor enhancers for salt replacement. Furthermore, the report examines the most widely used herbs and spices in products with a claim regarding salt and sodium. Insights regarding categories, fastest-growing subcategories and claims associated with a sodium-reduction claim broaden understanding of the changing landscape for manufacturing and marketing products with less salt.
The report also summarizes consumer insights regarding the perceived importance of limiting salt, along with other food components to be limited for better health.
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