REPORT Plant Protein Trends in Europe

November 7, 2024 – This report looks at the growing range of plant protein ingredients and their use in key categories. As plant-based and vegan products become more mainstream, plant protein ingredient innovation accelerates to meet the need for plant-based products that replicate the taste, texture and satisfaction of their animal protein counterparts. The report also differentiates among protein sources.

A summary of consumer insights demonstrates the depth of support for products with plant-protein ingredients and factors influencing purchasing decisions.

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