December 5, 2024 – This report examines global market trends, consumer preferences, and includes an analysis of social media chats. It highlights how consumers’ awareness of environmental impact and their preference for natural, less processed foods are driving demand for organic products with clear labeling and trusted standards. We highlight the following trend influence: Minimizing the Noise is #10 in Innova’s Top 10 Trends (TTT) for 2024, open and straightforward communication appeals to consumers who want an escape from information overload. The what’s next section then highlights the opportunities, drawing on insights and observations within the report.
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