REPORT Natural Flavor Trends in the Global Food and Beverage Market

March 7, 2025 – This report reviews global trends in natural flavor ingredients. Consumer research highlights the importance of naturalness within the modern food and drink industry, while a review of NPD shows how and where natural flavoring agents are most widely used and how this is evolving. Launch trends are also compared with activity using artificial flavors. Furthermore, the use of clean flavor claims is also analyzed by region and category.

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