August 15, 2024 – This report examines global trends in the US market for meat and poultry, from macro level influences through to category and product level trends. It answers questions about: macro trends impacting the category, trends in market size (in volume and dollars), category-specific consumer attitudes and usage behaviors, and new product launch trends.

We highlight some of the key impacts for industry, consumer and product, and what’s next innovation opportunities.

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