October 10, 2024 – This report highlights key trends shaping the US immune health scene, from macro-level influences through to category and product-level trends. It examines the consumer drivers, category dynamics, new product launch trends and innovation examples for supplements, food and beverage and immunity ingredients.

We also identify what’s next opportunities, including utilizing natural ingredients, increased messaging, targeting specific consumer groups and looking further afield for NPD opportunities.

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Interested to learn more about Immune Health Trends in the US? Read our blog HERE!