January 6, 2025 – This report examines trends in hot drinks in the United States, including macro trend context, market size and trends, top company share and profiles, consumer insights and new product launch trends. It details category sales and ingredient use trends, overall and for hot coffee, hot tea and cocoa and other hot beverages, it summarizes top drivers of hot drinks perceptions, penetration and eating frequency differences, and it compares hot drink claims popularity among consumers and the top claims being cited on packaging, as well as emergent claims.
Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.
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