December 9, 2024 – This report examines the profiles of in-store and online grocery shoppers in the US. The report analyzes: shopping frequency and change in frequency by retailer type, demographic profiles of shoppers by gender, generation, household size and income level, and top factors driving shopping by retailer type.
Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.
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Interested to learn more about Grocery Shopping Trends in the US? Read our blog HERE!
