November 30, 2023 – This report examines emerging flavors in soft drinks in the global marketplace. Flavor trends are quantified and illustrated with product examples. Flavor innovation aligned with key trends, including the rise of plant-based, functional and mood-enhancing beverages. Fruits continued to expand their already dominant flavor role by elevating new fruit categories. Floral flavors in soft drinks rose in alignment with consumer interest in mood improvement.
Use consumer-related statistics to identify trends and market opportunities. Add reliable future predictions to your business plans and goals.
