REPORT Global Snacks Trends 2025

April 15, 2025 – The way consumers socialize and spend their time is changing driven by external macro factors and lifestyle shifts. Snacks can meet needs within these changing occasions. We explore inspiring product and trend examples which talk to consumer desires in these moments.

Home Entertainment  

Consumers are socialising at home more, how can snacks offer more interesting and involving options to enjoy when sharing or relaxing in front of in-home entertainment.

Outdoor Connections  

Time in the outdoors has become more desirable post-pandemic, with socialising in outdoor spaces and pursuing outdoor hobbies in vogue. How can snacks connect with outdoors culture?

Daytime Sociability  

Bars and clubs are in decline, but coffee shops are thriving especially with younger consumers who are embracing daytime sociability and connection options, what can snacks learn?

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