March 4, 2025 – Using analysis of consumer research and launch trends, this report discusses issues surrounding Innova’s #1 trend for 2025, Ingredients & Beyond, highlighting the increasing importance of elevating quality beyond the core ingredients. Consumers’ overriding demand for quality is discussed, alongside their attitudes toward value for money. The report then reviews the ways in which companies are expanding the narrative and are adding further value to healthy food and beverage and to private label offerings.
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