October 8, 2024 – This report highlights key trends shaping the global immune health scene, from macro-level influences through to category and product-level trends. It examines the consumer drivers, category dynamics, new product launch trends and innovation examples for supplements, food and beverage and immunity ingredients.

We also identify what’s next opportunities, including broadening consumer appeal with more far-reaching products, utilizing natural ingredients, increased messaging and more novel NPD in up-and-coming categories.

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Interested to learn more about Global Immune Health Trends? Read our blog HERE!