June 21, 2024 – This report highlights key trends shaping both dairy drinks and dairy alternative drinks around the world, from macro-level influences through to category and product-level trends. The report suggests opportunities for future product development to enable product innovators to make informed decisions. The report starts by highlighting how the broader global macro trends, consumer trends and food and beverage trends impact both categories. More detailed analysis on market sizes and trends and companies and brands gives an understanding of the current and future position of the category globally.
Analysis of consumers, and how they interact with dairy and dairy alternative drinks, helps to give direction for future innovation. Product launch trends, with recent examples of how the industry is responding to current consumer trends, give more food for thought. In the final section, we highlight some of the key impacts for industry, consumer and product, plus what’s next opportunities.
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