July 3, 2024 – This report looks at Japanese food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories. It includes analysis of 39 different food and beverage categories, separated into beverages, everyday staples, meal preparation, snacks and treats and plant-based and special diets.
Particularly important drivers are listed and what’s next opportunities are highlighted, drawing on insights and observations from the report.
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Interested to learn more about Food Trends in Japan: Consumer Insights and Preferences? Read our blog HERE!
