REPORT Fantasy Flavor Trends: Global Market Overview

July 16, 2024 –  Fantasy flavored food and beverage are gaining ground. Convening with unicorns, battling atop dragons and riding on the crest of a cosmic supernova – there is no limit as to what fantasy flavors may conjure up in the human imagination. By appealing to their emotional side, fantasy flavors allow consumers to transcend conventional boundaries, not only lifting them above the daily grind or taking them right back to their childhood but also acting as catalysts for transformative experiences.

This report explores the fantasy flavor journey in multiple directions, highlighting opportunities and future trajectories of this soaring trend, which has only just begun to take flight.

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