REPORT European Consumer Trends in Sustainability

October 17, 2024 – This report provides insights into how European consumers view sustainability and their attitudes about what issues matter most and what actions will have the most impact. It answers questions such as: which global sustainability issues European consumers say are most critical, what actions European consumers take to increase the sustainability of their households, how European consumers view corporate responsibility and how companies are addressing sustainability, what Europeans think about innovative farming methods that address sustainability issues, and how European consumers feel about the way meat and dairy producers are addressing sustainability.

Key takeaways are summarized, and innovation opportunities are highlighted.

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