Read the full report Now & Next in Dessert Flavors in US & Canada
October 8, 2024 – This report examines trends in dessert and sweet treat flavors in the US and Canada, including macro trend context, consumer insights and new product launch trends. It details category launch trends across the top 10 categories with sweet treat flavors, it summarizes consumer receptivity to indulgence claims vs. taste and flavor product attributes when making a purchase decision and identifies variation in flavor preferences between the US and Canada in select product categories, and it identifies growing applications of sweet treat flavors in non-traditional categories and provides product examples related to these innovations.
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