March 18, 2025 – Welcome to Innova’s Consumer Trends 2025 – Europe edition. Using a combination of Innova proprietary data and observations from our global trend-spotter network, we have identified five key trends and more than 20 innovation themes and opportunities.
Inside this report, you’ll find the background to the trends, the macro context and enduring lifestyle shifts we have observed year on year, alongside insights and examples that bring each trend to life. This includes the Europe region and country data from multiple Innova surveys.
We identify key drivers of and themes within each trend, provide illustrative brand and company examples and highlight opportunities for marketing and innovation.
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