REPORT Consumer Indulgence: Preferences and Flavor Trends in the US

July 17, 2024 – This report highlights key trends shaping pure indulgence food and beverage consumption in the United States. It examines the consumer drivers that could inform future innovation, alongside discussion of new product launch trends and innovation examples.

We also identify what’s next opportunities, including an increased focus on smaller, bite-size indulgence and further flavor development (particularly drawing on cross-category influences), targeting the younger consumer and seasonality and limited editions.

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