July 26, 2024 – This report assesses the key drivers and influences most likely to be impacting on Turkish food and beverage choices. Freshness is a key attribute in many categories surveyed (often more so than flavor profiles or cost), suggesting that consumers could favor less processed and preserved food and beverages or be eager to purchase more regularly. When it comes to influential claims, consumers overwhelmingly look for product safety and organic sourcing, as well as other natural/clean label factors. As would be anticipated, halal/kosher certification is also very important to Turkish consumers.

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