July 26, 2024 – This report assesses the key drivers and influences most likely to be impacting on Thai food and beverage choices. Through a review of consumer research data, it shows that Thai consumers are heavily influenced by health considerations, showing above-average interest in low-sugar and low-fat claims as well as in functional positionings or positive nutrition. At the same time, increased variety on the shelves is boosting demand for certain products so innovation remains important. Plant-based claims appear to have a positive profile beyond traditional meat and dairy substitution, while freshness is a further mark of quality.
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