March 20, 2025 – This report examines the market trends and consumer preferences as well as identifies potential new product launches of the botanical-infused beverages market across Europe. The demand for botanical-infused beverages in Europe is rising, driven by health-conscious consumers, clean-label preferences, and the appeal of natural ingredients. Botanicals like lemon, ginger, cinnamon, barley, turmeric, and hops stand out for their health benefits and unique flavors, making them key in beverage innovation.
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