REPORT Bakery Industry Trends in Europe: Alternative Grains & Flours

November 6, 2024 – This report examines the market trends and consumer preferences, as well as identifies potential new product launches in Europe’s alternative grains and flours bakery market. It highlights the following trend influences: Ingredients: Taking the Spotlight is #1 in Innova’s Top 10 Trends for 2024: Feed into positive consumer attitudes toward key ingredients by promoting a product’s star element and Nurturing Nature is #2 in Innova’s Top 10 Trends for 2024: Business responsibilities go beyond sustainability, requiring actions that require making a positive difference to nature protection.

The what’s next section, highlights the opportunities, drawing on insights and observations within the report.

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