Top 10 Global Food and Beverage Trends 2025

Top Health and Nutrition Trends 2025

Global Consumer Trends 2025

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What’s buzzing online when it comes to women’s health? A new report by Innova shows that online discussions center on energy & stamina (38%) and pregnancy & breastfeeding (27%). When it comes to top claims in women’s specialty supplements, however, strongest growth is seen in energy & stamina, as well as hormone balance, claims in new product launches. The report “Innovating for women’s wellness: The global evolving landscape” is now available to Innova’s customers. Learn more about Innova’s reports by clicking below.

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Featured reports

From flavors to packaging, category trends to consumer behavior. We drill down into inspiring and intriguing cases to reveal what’s happening, why, and the implications for the sector.

Explore Reports

Deli Meat Market Trends in the US and Canada

This report analyzes the deli meat subcategory in the US & Canada ...

Snack Trends in the US

This report highlights key trends shaping the market for snacks in the US, from macro-level influences through to category ...

Valentine’s Day Food Trends

This report examines the trends, consumer preferences, and potential of products related to Valentine’s Day on social media ...

Super Bowl Food Trends

The Super Bowl is more than just a game; it's an iconic cultural event that drives massive consumer engagement, especially in the food and ...

Personalized Nutrition Trends

This report examines global trends in customized eating strategies for healthy weight, including consumer insights and innovation trends ...

Food Industry in India

This report looks at Indian food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories. ...

Health and Wellness Trends

This report assesses consumer perceptions, attitudes and actions surrounding healthy living ...

Iced Tea Market Trends in the US and Canada

This report analyzes the iced tea subcategory in the US & Canada ...

Juice Market Trends in Europe

This report analyzes the juice & juice drinks cluster in Europe ...

Chocolate trends in the US

This report examines the market trends and consumer preferences as well as identifies potential new product launches of the intense indulgence ...

Supplements Trends in the US

This report examines trends in the supplements category overall and in four fast-growing positionings: brain/mood, mental acuity, insomnia and energy/stamina ...

Weight Loss Trends in the US

This report examines social media data in the US to spot trends, consumer preferences, and the impact of GLP-1 drugs on the food and ...

Sports Nutrition in Europe: Consumer Insights

This report analyzes the sports nutrition category in Europe ...

Food Trends in Vietnam

This report looks at Vietnam food and beverage consumption habits ...

Snacks Trends in Asia Pacific

This report assesses trends in healthy snacking in the Asia Pacific region ...

Flavor Insights in Europe

This report examines the market trends, consumer preferences and potential new product launches of the better-for-you flavor market in Europe ...

Meal Replacement Market Trends in the US

This report is a region level product launch analysis for the meal replacements & other drinks subcategory in North America ...

Consumer Spending Trends in China

We summarize key consumer insights and present what’s next opportunities ...

Global Beer Trends

This report examines trends in beer and non-alcoholic beer globally ...

Sports Snacks and Bars Trends in Germany

This report analyzes the sports snacks and bars cluster in Germany ...

Snacks Trends in Latin America

This report assesses trends in healthy snacking in Latin America ...

Consumer Spending Trends

In the past 12 months, inflation rates in the Eurozone and the UK have stabilized from previously high levels ...

Flavored and Unflavored Water Trends

This report analyzes the flavored & unflavored water cluster in the US & Canada ...

Sports Nutrition in the US & Canada

This report analyzes the sports nutrition category in the US & Canada ...

Report Women’s Health Trends in Asia Pacific

Analysis is performed based on new product launches tracked on the Innova Database and secondary research ...

Coffee Trends in the US and Canada

This report analyzes the coffee subcategory in the US & Canada ...

Meat Substitute Market in US and Canada

This report analyzes the meat substitutes category in the US & Canada ...

Sustainable Consumers in the US and Canada

This report reveals key aspects of sustainability among consumers in the US and Canada ...

Global Seafood Industry Trends

This report analyzes the fish and seafood subcategory globally ...

Meat Substitutes Market Trends in Europe

This report examines trends in plant-based meat substitutes in Europe ...

Cheese Ingredients in the US and Canada

This report highlights key trends shaping the market for cheese ingredients in food in the US and Canada ...

Relaxation Flavors Trends in the US

This report examines the market trends and consumer preferences, including new product launches and ...

Free-From Food Trends in the US

This report highlights key trends shaping the US free from food and beverage scene, with a particular focus on gluten-free and lactose-free ...

Free-From Food Market Trends in Europe

This report highlights key trends shaping the European free from food and beverage scene ...

Report Texturizing Food Ingredients Trends

This report discusses trends in the use of key texturizing ingredients within European food and beverage NPD ...

Global Ice Cream Trends

This report analyzes the ice cream & frozen yogurt cluster globally ...

Report Global Flavor Trends 2025

Innova Market Insights foresees five top global flavor trends that will impact the packaged food market ...

Report Iced Coffee Market Trends in Europe

This report analyzes the iced coffee subcategory in Europe ...

Snack Bars Market Trends in the US

This report focuses on the US market for snack bars ...

Iced Coffee Trends in the US and Canada

This report analyzes the iced coffee subcategory in the US & Canada ...

Report Sauces Industry Trends in Japan

This report analyzes the cooking sauces subcategory in Japan ...

Beverage Flavor Trends in the US and Canada

This report examines the market trends and consumer preferences ...

Hot Drinks Market Trends in the US

This report examines trends in hot drinks in the United States, including macro trend context, market size and trends, top company share and profiles ...

Table Sauces Industry Trends

This report analyzes the table sauces subcategory globally ...

Report Ice Cream and Frozen Yogurt Trends

This report analyzes the ice cream & frozen yogurt cluster in Germany ...

Beverage Flavor Trends: Global Market

This report illustrates how the Top Five Flavor Trends ...

Report Energizing Flavor Trends in the US

This report examines the market trends and consumer preferences, as well as identifies potential new product launches of the energizing flavors market ...

Meat Substitutes Market Trends in the US

This report analyzes the meat substitutes category in the US & Canada ...

Colorful and Whimsical Flavor Trends

This report examines the market trends and consumer preferences, as well as identifies potential new product launches of the colorful & whimsical flavors ...

Report Global Free-From Food Trends

This report highlights key trends shaping the global free-from food and beverage scene ...

Private Label Trends in the US and Canada

This report explores the growing trend of budget-smart culinary shopping in the US and Canada with a focus on private label ...

Energy Drinks Trends in the US and Canada

This report analyzes the energy drinks subcategory in the US & Canada ...

Report Energy Drinks Trends in Europe

This report analyzes the energy drinks subcategory in Europe ...

Report Grocery Shopping Trends in the US

This report examines the profiles of in-store and online grocery shoppers in the US ...

Report Food Retail Industry

The food retail market, a mature sector in most large economies, is shaped by income levels and population trends ...

Report Global Organic Food Market Trends

This report examines global market trends, consumer preferences, and includes an analysis of social media chats ...

Global Sauces and Seasonings Market Trends

This report highlights key trends shaping the global sauces and seasonings market, from macro-level influences through to category and product-level ...

Milk Industry Market Trends in Asia Pacific

This report analyzes the milk drinks cluster in Asia Pacific ...

Report Global Protein Market Trends

This report looks at innovation in protein ingredients ...

Plant Protein Industry Trends in Asia Pacific

This report looks at the growing range of plant protein ingredients and their use in key categories in APAC countries ...

Report Yogurt Trends in the US and Canada

This report analyzes the dairy & non-dairy yogurt cluster in the US & Canada ...

Report Protein Market Trends in Europe

This report looks at innovation in protein ingredients in Europe, including their use in key categories and growth patterns in recent years ...

Report Clinical Nutrition Market Trends

This report examines the market trends and product innovations within the clinical nutrition section ...

Report Global Snacks Bars Industry Trends

This report focuses on the global market for snack bars ...

Consumer Trends 2025 in the US

Welcome to Innova’s Consumer Trends 2025 – US edition ...

Report Sweet Baked Goods in the US

This report highlights key trends shaping the sweet baked goods market in the US ...

Report Sauces and Seasonings Industry Trends

This report highlights key trends shaping the sauces and seasonings market in the UK ...

Report Bottled Water Industry Trends

This report examines the consumer attitudes and behavior about bottled water (flavored and plain) consumption ...

Child nutrition market trends in Asia Pacific

This report provides an overview of products for children in Asia and Asian Pacific ...

Chocolate market trends in Asia Pacific

This report highlights key trends shaping the chocolate confectionery market ...

Yogurt industry trends in Asia Pacific

This report analyzes the dairy & non-dairy yogurt cluster in Asia Pacific ...

Meat Industry Trends: Global Market Overview

This report analyzes the meat products subcategory globally ...

Water trends in the US

This report examines the consumer attitude and behavior ...

Yogurt Trends in Latin America

This report analyzes the dairy & non-dairy yogurt cluster in Latin America ...

Planetary Health Trends in Latin America

This report examines the trends, consumer preferences, and various diets on social media in the Latin America ...

Breakfast Market Trends in the US and Canada

This report delves into the key trends and consumer preferences ...

Lunch Trends in the US and Canada

Trending in Lunch & Afternoon Occasions in the US & Canada ...

Sustainability Food Trends in Indonesia

This report provides insights into how Indonesian consumers view sustainability ...

Global Weight Management Trends

This report analyses the weight management market trends ...

Consumer Trends in China

This report assesses Chinese consumer lifestyle habits and attitudes in key markets ...

Sustainability Food Trends in China

This report provides insights into how Chinese consumers view sustainability ...

Consumer Insights in Indonesia

This report assesses Indonesian consumer lifestyle habits and attitudes ...

Meat Industry Trends in the UK

This report analyzes the meat & poultry cluster in the United Kingdom ...

European Consumer Trends

This report assesses consumer lifestyle habits and attitudes in key markets in western Europe ...

Global Consumer Insights

This report assesses consumer lifestyle habits and attitudes globally ...

Consumer insights in the US and Canada

This report assesses the growing impact of digital technology on each of these areas of everyday life ...

Savory Biscuits Industry in the US and Canada

This report analyzes the savory biscuits/crackers subcategory in the US & Canada. It also examines innovation, positioning and flavor trends to see how ...

Top 10 Global Food and Beverage Trends 2025

Innova Market Insights’ Top Ten Food and Beverage Trends provide a spotlight on the future. An annual guide for marketers and innovators, our Top ...

Plant Protein Trends in Europe

This report looks at the growing range of plant protein ingredients and their use in key categories. As plant-based and vegan products become more ...

Consumer Trends in Latin America

This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses. ...

Bakery Industry Trends in Europe

This report examines the market trends and consumer preferences, as well as identifies potential new product launches in Europe’s alternative grains ...

Global Carbonated Soft Drinks Trends

This report highlights key trends shaping the global carbonated soft drink market, from macro-level influences through category and product-level trends. ...

Global Omega-3 Market Trends

This report provides a comprehensive analysis of omega-3 sources, focusing on identifying growth opportunities, understanding shifting consumer preferences ...

Healthy Bakery Market in Europe

This report highlights key trends shaping healthy bakery in Europe. It answers questions about: consumer attitudes on health and nutrition and new product launch ...

Consumer Trends in China

This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses. ...

Global Bread Industry Trends

This report focuses on the global market for bread and bread products. The report begins with a look at Innova Market Insights’ Macro and ...

Carbonated Soft Drink Trends in Europe

This report highlights key trends shaping the European carbonated soft drinks market, from macro-level influences through category and product-level trends. ...

Chocolate Confectionery Trends in the US

This report highlights key trends shaping chocolate confectionery in the US, from macro-level influences through to category and product-level trends. ...

Consumer Trends in Europe

This report elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses ...

Global Botanical Flavors Trends

Botanical flavors can play an important role in the diverse range of flavor requirements, ranging from healthy flavors to mood-enhancing flavors offering flavor ...

Global Botanical Ingredients Trends

Innova analysts continually scan product launch data, company and industry press releases, news articles, social media and scientific publications to learn ...

Baby Solid Food Trends in the UK

This report analyzes the baby solid food cluster in the United Kingdom using the methodology outlined. It also examines innovation, positioning and flavor trends ...

Dairy & Dairy Alternative Yogurt in Europe

This report examines trends in spoonable yogurt in Europe, including macro trend context, market size and category sales trends, top company profiles ...

Sustainability Trends in Latin America

This report provides insights into how Latin American consumers view sustainability and their attitudes about what issues matter most and what actions ...

Global Consumer Trends in Sustainability

This report provides insights into how consumers globally view sustainability, as well as their attitudes about what issues matter most and what actions ...

European Consumer Trends in Sustainability

This report provides insights into how European consumers view sustainability and their attitudes about what issues matter most and what actions will ...

Trending in Sweet Spreads in US & Canada

This report examines consumer attitudes and behavior regarding sweet spread consumption, highlighting key trends based on sweet spread innovations tracked ...

Biscuits & Sweet Baked Goods in the UK

This report analyzes the biscuits & sweet baked goods cluster in the United Kingdom using the methodology outlined. It also examines innovation, positioning ...

Spoonable Yogurt Trends in China

This report examines trends in spoonable yogurt in China, including market size and category sales trends, consumer insights and new product launch trends ...

Top Flavor Trends in Consumer Local Delights

This report focuses on the dual nature of this phenomenon, from local flavors garnering national appreciation to world flavors finding new homes ...

Report – Chocolate Confectionery in the UK

This report analyzes the chocolate confectionery cluster in the United Kingdom using the methodology outlined ...

Report – Immune Health Trends in the US

This report highlights key trends shaping the US immune health scene, from macro-level influences through to category and product-level trends ...

Report – Bread Industry Trends in France

This report analyzes the bread & bread products subcategory in France using the methodology outlined ...

Report – Dessert Flavors in the US & Canada

This report examines trends in dessert and sweet treat flavors in the US and Canada, including macro trend context and consumer insights ...

Report – Global Immune Health Trends

This report highlights key trends shaping the global immune health scene, from macro-level influences through to category and product-level trends ...

Report – Global Household Trends

This report examines issues surrounding Innova’s #3 Household Trend for 2024 – Toward Circularity ...

Report – Iced Coffee Trends in the UK

This report provides country level analysis of product launches, sales value and volume for the iced coffee subcategory in United Kingdom ...

Report – Functional Beverages Trends in Asia

This report highlights key trends shaping the market for functional beverages in South and South-East Asia, from macro-level influences through to category and product ...

Report Food & Beverage with Starch Ingredient

This report examines trends in US food and beverage launches with starch ingredients. It looks at the use of starch ingredients in new product ...

Report – Bread Industry Trends in the US

This report focuses on the US market for bread and bread products. The report begins with a look at Innova’s Macro Trends and Top ...

Report – Cheese Industry in the US & Canada

In addition, this information is summarized to provide valuable insights into what may then be expected in the cheese cluster in the US & ...

Report – Gen Z , Gen X, Millennials & Boomers

This report on the US & Canada elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage ...

Report – Top Health and Nutrition Trends 2025

This report will provide valuable insights into the evolving nutrition, nutraceutical and supplement landscapes and equip industry professionals ...

Consumer Snacking Trends in the US and Canada

This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions for ...

European Chocolate Confectionery Market Trend

This report analyzes the chocolate confectionery cluster in Europe. It also examines innovation, positioning and flavor trends ...

Dairy & Non-Dairy Yogurt Trends in DACH

This report analyzes the dairy & non-dairy yogurt cluster in DACH, namely Germany (D), Austria (A), and Switzerland (CH), using the methodology outlined ...

Consumer Snacking Trends in Latin America

This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...

Food Industry Trends in Australia

This report looks at Australian food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories ...

Global Consumer Trends 2025

From bigger lifestyle themes through to more pointed ‘consumer trends’, get the big picture on how consumer needs and expectations are changing ...

Global Milk Industry Trends

This report is a product launch analysis for the cream, creamers and evaporated milk cluster and initially presents a brief analysis of the dairy ...

Global Meat Snacks Trends

This report is a product launch analysis for the meat snacks subcategory at global level and initially presents a brief analysis of the snacks ...

Global Pizza Trends

The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends ...

Consumer Snacking Trends in Asia Pacific

This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions for on-the-go ...

Global Sports Nutrition Trends

Macro trends impacting the category, consumer attitudes and behaviors around sports nutrition, market size of sports nutrition, and new product launch trends. ...

Global Prepared Salad Trends

This report is a product launch and sales analysis for the prepared salads subcategory at global level and initially presents a brief analysis of ...

Global Cat Food Trends

This report is a product launch analysis for the cat food cluster and initially presents a brief analysis of the pet food category ...

Global Dog Food Trends

This report is a product launch and sales analysis for the dog food cluster and initially presents a brief analysis of the pet food ...

Functional Beverage Trends in Europe

This report highlights key trends shaping the market for functional beverages in Europe (East and West) ...

Global Fruit Based Snack Trends

This report is a product launch analysis for the fruit based snacks subcategory at global level and initially presents a brief analysis of the ...

Functional Beverage Trends in the US

This report highlights key trends shaping the market for functional beverages in the United States, from macro level influences through to category and ...

Global Cereal and Energy Bar Market Trends

This report is a product launch and sales analysis for the cereal & energy bars subcategory at global level and initially presents a brief ...

Global Functional Beverage Trends

This report highlights key trends shaping the global market for functional beverages, from macro level influences through to category and product-level trends ...

Consumer Snacking Trends in Europe

This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...

Global Sandwich Market Trends

This report is a product launch and sales analysis for the sandwiches subcategory at global level ...

Global Flavored Alcoholic Beverages Trends

This report is a product launch analysis for the flavored alcoholic beverages & hard seltzers cluster and initially presents a brief analysis of the ...

Global Margarine and Butter Market Trends

This report is a product launch and sales analysis for butter, margarine and shortening cluster and initially presents a brief analysis of the dairy ...

Global Seafood Industry Trends

This report is a product launch and sales analysis for the fish & seafood subcategory at global level and initially presents a brief analysis ...

Global Potato Product Trends

This report is a product launch and sales analysis for the potato products subcategory at global level ...

Global Coffee Industry Trends

This report is a product launch and sales analysis for the coffee subcategory at global level and initially presents ...

Supplement Industry Trends in Europe

This report is a region level product launch analysis for supplements in Europe ...

Gen Z Food Trends in the US and Canada

This report was given at IFT and takes a look at what US and Canadian consumers are valuing and preferring ...

Global Frozen Desserts and Ice Cream Trends

This report is a product launch and sales analysis for other frozen desserts & ice cream cluster and initially presents a brief analysis of ...

Consumer Food Trends in Canada

This report examines Canadian consumer attitudes and behaviors in relation to cooking ...

Global Sodium Reduction Trends

This report looks at salt and sodium-reduction claims in food and beverage and these claims as a backdrop for the use of salt substitutes ...

Supplement Trends in Asia Pacific

This report is a region level product launch analysis for supplements in Asia Pacific ...

Global Consumer Flavor Trends

This report highlights key trends shaping pure indulgence food and beverage consumption globally ...

Consumer Food Trends: European Indulgence

This report highlights key trends shaping pure indulgence food and beverage consumption in Europe ...

Global Oils Trends

This report is a product launch and sales analysis for the oils subcategory at global level and initially presents a brief analysis of the ...

Carbonated Beverage Industry in Europe

This report is a region level product launch, sales value and volume analysis for the carbonates subcategory in Europe ...

Pet Health Market Trends in the US

This report examines US pet owners’ behaviors, attitudes and trends in the pet food market ...

Breakfast Cereals Market in the UK

This report is a country level analysis of product launches and sales value and volume for the breakfast cereals in United Kingdom ...

Meal Replacements & Other Drinks in US

This report is a region level product launch analysis for the meal replacements & other drinks subcategory in North America. ...

Global Nutrition Trends

IFT FIRST - Food Improved by Research, Science, and Technology ...

Global Sugar Reduction Trends and Innovations

This report takes a look at three aspects in the sugar reduction market: consumers' expectations around sugar, an overview of sugar reduction and sweetener ...

Milk Trends in Europe

This report is a region level product launch, sales value and volume analysis for Milk in Europe ...

Sugar Industry Trends and Innovations in the

This report was given at IFT and takes a look at consumers' expectations around sugar reduction in the US & Canada ...

Carbonated Drinks Market in the US

This report highlights key trends shaping the US carbonated soft drinks (CSD) market, from macro-level influences through category and product-level trends ...

Meat and Poultry Market Trends in the US

This report examines global trends in the US market for meat and poultry ...

Healthy Food Trends in the US

This report was given during IFT and takes a look at trending topics in the healthy food and beverage market in the US ...

Global Ambient and Chilled Market Trends

The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends ...

Crackers Market Trends in the US and Canada

This report is a region level product launch, sales value and volume analysis for the savory crackers subcategory ...

Tea Trends: Global Flavor Overview

This report is a product launch and sales analysis for the tea subcategory at global level and initially presents a brief analysis of the ...

Global Beer and Cider Trends

The report also dives deeper into the product launch, sales value and volume ...

Milk Trends in the US and Canada

This report is a region level product launch, sales value and volume analysis for milk cluster in North America ...

Consumer Health Trends in the US and Canada

This report highlights how US and Canadian consumers are taking preventative action toward healthy aging ...

Supplement Trends in Asia Pacific

This report highlights key trends shaping the supplements market in Asia Pacific, from macro-level influences through to category and product-level trends ...

Global Juice Trends

This report highlights key trends shaping the global juice market, from macro-level influences through category and product-level trends ...

Global Consumer Snacking Trends

More consumers globally are snacking on the go more than last year, with an increase in those typically consuming snacks while traveling or on ...

Non-Dairy Ice Cream & Frozen Yogurt Trends

This report is a region level product launch analysis for the non-dairy ice cream and frozen yogurt subcategory in US & Canada ...

Global Seasoning Market Trends

This report is a product launch and sales analysis for the seasonings & stocks cluster ...

Global Women’s Health Trends

Innova captures the essence of women’s health in the F&B and supplements marketplace today and for the months to come ...

Fan Favorite Flavors Trends in the US

Presentation given at IFT FIRST about how US and Canadian consumers' flavors are developing and evolving ...

Global Baby Solid Food Trends

This report is a product launch and sales analysis for the baby solid food cluster and initially presents a brief analysis of the baby ...

Consumer Food Trends in Indonesia

This report assesses the key drivers and influences most likely to be impacting on Indonesian food and beverage choices ...

Supplement Trends in the US and Canada

This report is a region level product launch analysis for supplements in North America ...

Consumer Food Trends in Thailand

This report assesses the key drivers and influences most likely to be impacting on Thai food and beverage choices ...

Consumer Food Trends in Turkey

This report assesses the key drivers and influences most likely to be impacting on Turkish food and beverage choices ...

Global Seafood Trends

We are seeing that the seafood industry is responding to this need ...

Food Trends in June 2024

For the sixth edition of this year, Innova Insights takes a look at the last 4 of our Top Trends ...

Consumer Food Trends in Colombia

This report looks at Colombian food and beverage consumption habits and assesses the factors that are driving changes of demand in specific categories ...

Consumer Food Trends in Asia

This report presents how top trends for 2024 are featuring in Asia, and what other factors may impact these regional trends ...

Global Chocolate Confectionery Market Trends

This report highlights key trends shaping chocolate confectionery globally, from macro-level influences through to category and product- level trends ...

Ice Cream Market Trends in the US and Canada

This report examines trends in both dairy and non-dairy ice cream globally, including macro trend context, market size and trends ...

Frozen Food Trends: Global Market Overview

Identify the leading flavors within the category. Analysis of ingredients, claims and top subcategories. ...

Consumer Indulgence in the US

This report highlights key trends shaping pure indulgence food and beverage consumption in the United States ...

Dairy and Dairy Alternative Yogurt Trends

This report examines trends in spoonable yogurt globally, including macro trend context, market sizing ...

Fantasy Flavor Trends

Fantasy flavored food and beverage are gaining ground. Convening with unicorns ...

Savory Dips & Spreads Trends in the US

By showcasing innovative products, ingredients, technologies, and business news, Innova captures the essence of savory spreads ...

Global Natural Ingredient Trends

“Ingredients: Taking the spotlight” tops Innova’s list of major F&B trends in 2024, and for good reason ...

Sodium Reduction in US and Canada

This report looks at salt and sodium-reduction claims in food and beverage and these claims as a backdrop ...

Alcoholic and Non-Alcoholic Beverage Markets

This report examines trends in alcoholic beverages in Latin America, including consumer insights, new product development trends ...

Global Street Food Trends

The popularity of street food has soared over the past couple of decades, particularly in markets ...

Global Baby Milk Trends

This report is a product launch and sales analysis for the baby formula/milk subcategory ...

Global Cocoa Trends

By showcasing innovative products, ingredients, technologies, and business news, Innova captures the essence of cocoa in the F&B marketplace today ...

Top Sustainability Trends in the US & Canada

This report will take a look at the top sustainability trends in North America ...

Mints and Gum Market in the US and Canada

This report is a region level product launch analysis for mints and gum in North America ...

Generation X Trends

This global report elaborates on the generational profile, megatrends, health and wellbeing and sustainability ...

Savory and Salty Snacks Trends in US & Canada

This report is a region level product launch, sales value and volume analysis for savory/salty snacks in North America ...

Global Packaging Trends

Innova Market Insights has announced its Top Packaging Trends 2024, with “Digitalized Circularity” taking the top spot ...

Ultra-Processed Foods: US Consumer Trends

Ultra-processed foods are under great scrutiny, hitting the headlines daily ...

Supplement Trends: Global Market Overview

This report highlights key trends shaping the global supplements market, from macro-level influences through to category and product-level trends ...

Global Yeast Market: Top Ingredient Trends

This report discusses trends in the use of yeast and yeast products as food, beverage, pet food and supplement ingredients ...

Ice Cream Trends: Global Market Overview

This report examines trends in both dairy and non-dairy ice cream globally, including macro trend context, market size and trends ...

South Korea Food Trends

This report looks at South Korean food and beverage consumption habits and assesses the factors that are driving changing ...

European Low and No Alcohol Beverage Market

This report highlights key trends shaping the European market for low alcohol and no alcohol drinks ...

Food Trends in Japan

This report looks at Japanese food and beverage consumption habits and assesses the factors that are driving changing demand in specific categories ...

Flavor Innovation Trends in Hot & Spicy Foods

This report looks at the spices and seeds flavor category in the global packaged food and beverages market ...

Cheese Market in the US

This report examines trends in cheese in the US, including macro trend context, market size and trends ...

Candy Trends: European Market Overview

This report examines trends in the global market for meat and poultry, from macro-level influences through to category and product-level trends ...

Global Meat and Poultry Market Trends

This report examines trends in the global market for meat and poultry, from macro-level influences through to category and product-level trends ...

Top Food Trends in France

The trends are based on wide-ranging global consumer surveys and can therefore manifest differently across different markets ...

Food Trends in Italy

This report assesses the key drivers and influences most likely to be impacting on Italian food and beverage choices. ...

Dairy and Dairy Alternative Drink Trends in E

The report starts by highlighting how the broader global macro trends and consumer trends ...

European Consumer Trends and Behaviors

Welcome to Innova’s Consumer Trends: Opportunities for 2024 – Europe Edition. ...

Top Food Trends in Europe

The trends are based on wide-ranging global consumer surveys and can therefore manifest differently across different markets ...

Sugar Reduction in the US

This report looks at sugar-related claims in food and beverage in the US and Canada ...

Sustainable Farming and the Future of Food

By showcasing innovative products, ingredient formulations, technologies, and business news, Innova captures the essence of regenerative farming in the ...

Bottled Water Market Trends in Europe

This report examines consumer attitude and behavior about bottled water (flavored and plain) consumption in Europe. ...

Global Floral Flavor Trends

In this report, we will be exploring, for instance, how floral notes in chocolate and coffee are being cast in the spotlight ...

Dairy Drink Trends in the US and Canada

This report highlights key trends shaping both dairy drinks and dairy alternative drinks in North America ...

Food Trends in Canada

This report assesses the key drivers and influences most likely to be impacting on Canadian food and beverage choices ...

Food Trends in Europe: Consumer Insights

Welcome to Innova’s Consumer Trends: Opportunities for 2024 – Europe Edition. Using a combination of Innova proprietary data ...

Global Sugar Reduction Trends

This report looks at sugar-related claims in food and beverage and how these claims are a backdrop for the use of sweeteners for sugar ...

Global Dairy and Dairy Alternative Drinks

This report highlights key trends shaping both dairy drinks and dairy alternative drinks around the world ...

Latest Food Trends in Spain

This report looks at Spanish food and beverage consumption habits and assesses the factors that are driving changes in demand for specific categories ...

Food Trends in France

This report assesses the key drivers and influences most likely to be impacting on French food and beverage choices ...

Food Trends in Germany

This report assesses the key drivers and influences most likely to be impacting on German food and beverage choices ...

Global Food Trends

This report looks at global food and beverage consumption habits and assesses the factors that are driving changes of demand in specific categories ...

Generation Z Trends

This global report elaborates on the generational profile, megatrends, health and wellbeing ...

Snack Market Trends 2024

This report presents how top trends for 2024 are featuring in snacks, and what other factors may impact these category trends ...

Low & No Alcohol Beverage Market in the US

This report highlights key trends shaping the US market for low alcohol and no alcohol drinks ...

Top 10 Trend 2024 Prioritizing Prevention

It highlights a consumer shift towards seeking wellness benefits from these products ...

Chocolate and Cocoa Market Trends in the US

This report examines trends in US food and beverage launches with chocolate or cocoa ingredients ...

Pizza Market Trends in the US and Canada

This report highlights key trends shaping the pizza market in the US and Canada, from macro-level influences through to category and product-level trends ...

Consumer Food Trends in China

Explore how food and beverage categories in China are developing ...

Global Ready Meals Market

Innova’s Top 10 Trends are the vital guide to future market opportunities ...

Juice & Juice Drinks Trends in the US

This report is a region level product launch, sales value and volume analysis for juice and juice drinks in North America. ...

Ready Meals & Meal Kits Market in US & Canada

The report also dives deeper into the category, top countries, positioning and flavor trends ...

Spoonable Non-Dairy Yogurt in the US & Canada

This report is a region level product launch analysis for the spoonable non-dairy yogurt subcategory in North America ...

Food Trends in the US

This report assesses the key drivers and influences most likely to be impacting on US food and beverage choices ...

Global Meat and Meat Alternative Trends

Covering the full spectrum of the food and beverage industry, Innova’s Top 10 Trends are the vital guide to future market opportunities ...

Pet Food Trends: Cat Owners in the US

This report examines the profiles of cat owners in the US. It provides the demographic characteristics of cat owners ...

Top Food Trends in the UK 2024

This report presents how top trends for 2024 are featuring in the UK, and what other factors may impact these regional trends ...

Consumer Food Trends in the US

This report assesses the key drivers and influences most likely to be impacting on US food and beverage choices. ...

Consumer Trends 2024 in Asia Pacific

Using a combination of Innova proprietary data, observations from our global trend-spotter network and trusted public data sources ...

Global Chocolate Confectionery Trends

Covering the full spectrum of the food and beverage (F&B) industry, Innova’s Top 10 Trends are the vital guide to future market opportunities. ...

Pet Food Trends: Dog Owners in the US

The report goes on to analyze dog owners’ attitudes and behaviors related to their relationship with their pets, pet health concerns ...

Report Top 10 Trends 2024: Local Goes Global

This report looks at issues surrounding Innova’s #5 Trend for 2024, using analysis of consumer research and product launches ...

Pizza Trends in the US and Canada

This report highlights key trends shaping the pizza market in the US and Canada ...

Global Breakfast Cereal Market Trends

This report highlights key trends shaping the breakfast cereals global market ...

Global Cheese Trends

This report examines trends in cheese globally, including macro trend context, market size and trends, top company share and profiles, consumer insights and ...

Baby Food Trends in the US and Canada

This report is a region level product launch, sales value and volume analysis for baby solid food in North America. ...

Global Opportunities for Functional Nutrition

“Prioritizing Prevention” is one of Innova’s major F&B trends in 2024, and for good reason: our research shows that more than 1 in 3 ...

Global Health Trends

This report explores Innova’s #7 Trend for 2024, Indulging in Health, including consumer insights and analysis of new product launches ...

US Cheese Market Trends

This report examines trends in cheese in the US, including macro trend context, market size and trends ...

Popcorn Market Trends in the US and Canada

This report is a region level product launch, sales value and volume analysis for popcorn subcategory in North America ...

Beverage Trends: Global Market Overview

This report presents how top trends for 2024 are featuring in beverages, and what other factors may impact these category trends ...

Non-Dairy Cheese Trends in the US and Canada

This report is a region level product launch analysis for the cheese - non-dairy subcategory in North America ...

Juice Market Trends in the US

This report highlights key trends shaping the US juice market, from macro-level influences through category and product-level trends. ...

Fiber and Prebiotic Trends in the US

See how fiber and prebiotic trends are developing in the US ...

Health and Wellness Consumer Trends in the US

Inside this report, you will find the background to the trends, the macro context and enduring lifestyle shifts we have observed year on year, ...

Clean Caffeine Energy Drinks Trends in the US

Innova captures the essence of the clean caffeine marketplace today and for the months to come in the United States ...

Global Meat Market

The report also dives deeper into the positioning and flavor trends in the meat products ...

European Consumer Trends

Key topics that have been explored include overall interest in sustainability and ethics ...

Top Food Trends in the US and Canada

Covering the full spectrum of the food and beverage (F&B) industry, Innova’s Top 10 Trends are the vital guide to future market opportunities ...

Global Cereal & Energy Bars Trends

The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends ...

H2.O: Quenching the Future – Top Ten Trend #9

This report examines global trends in hydration beverages and claims, including consumer insights and new product development ...

Global Sugar and Sweetener Trends

This report is a product launch analysis for sugar and sweeteners category ...

Global Food Trend – Home Kitchen Heroes

This trend prompted consumers to improve cooking skills, increase variety and socialize with family and friends ...

Top 10 Trends 2024 – Extended Analysis

Annual trends from food innovation and insight specialist Innova are based on wide-ranging global consumer surveys ...

Global Food Trend – Oceans of Possibilities

Alongside an evaluation of these credentials, two categories that are benefiting from using marine ingredients ...

Global Salty Snack Trends

Plant-based, palm oil-free, lactose-free and limited edition claims are emergent ...

Coffee Trends: Global Market Overview

The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends in the coffee subcategory ...

Consumer Behavior Trends

Key topics that have been explored include overall interest in sustainability and ethics ...

Global Sustainability Trends

This trendspotting report provides valuable current insights into the ongoing evolution of sustainability in Food & Beverages innovation ...

Global Plant-Based Trends

Looking ahead, plant-based will continue its diversification into all areas of food and beverage ...

Consumer Trends: Global Convenience Eating

This report examines consumer attitudes and behavior in relation to convenience eating, which can include a variety of products from fully prepared dishes ...

Global Bakery Trends 2024

This report presents how top trends for 2024 are featuring in bakery, and what other factors may impact these category trends ...

Consumer Trends in the US and Canada: Sustain

This report assesses consumer perceptions, attitudes and actions surrounding sustainability and ethics, with particular reference to food and beverage and packaging. Interested to learn ...

Trends in Global Limited Time NPD

This report looks at trends in the global seasonal and limited editions food and beverage arena. Activity is on the rise, and in some ...

RTD Iced Coffee & Tea Trends in the US

This report examines trends in RTD iced coffee and iced tea categories in the US market ...

Consumer Behavior Trends in the US

This report compares consumer attitudes and behaviors among US adults who were segmented into three groups based on their level of physical activity ...

Global Baby Food Trends

This trendspotting report provides valuable current insights into the ongoing evolution of Baby & Toddler Foods ...

Nurturing Nature – Global

The report also discusses the potential dangers of greenwashing, however, and the need for transparent and honest messaging of environmental claims ...

Global Tea Trends

This report is a product launch analysis for the tea subcategory and initially presents a brief analysis of the hot drinks category ...

Pet Food Trends

This report assesses trends in the global pet products category, with particular reference to pet food and treats ...

Flavor Trends in Children’s Food and Beverage

This report discusses global flavor trends in children’s foods and beverages. ...

Global Flavor Trends in Sports Nutrition

This report examines flavor trends in the sports nutrition category in the global marketplace. ...

Innovation in Spirits in the US

This report examines innovation in spirits (aka hard liquor) in the United States. ...

Carbonated Soft Drinks Trends in the US

This report examines trends in the carbonated soft drinks (CSD) category in the US. ...

Spoonable Dairy & Non-Dairy Yogurt Market

This report discusses trends in the US spoonable yogurt category including dairy and non-dairy. ...

Riding the CBD Wave

his report examines CBD ingredients in the global and US marketplaces. ...

Holistic Health Trends in the US & Canada

The report looks at the growing importance of holistic health. ...

Chocolate Confectionery Market in the US

This report examines trends in the US chocolate confectionery market. ...

Sports Nutrition in the US

This report examines trends in sports nutrition products in the US, including consumer insights, market size and trends, new product development trends, macro trend ...

Sweet Tweets & Christmas Treats

This social media analysis report provides valuable current insights into the essence of Christmas-inspired bakery products. ...

Global Confectionery Bliss

This social media analysis report provides valuable current insights into Christmas-themed confectionery products. ...

Global Supplements & Food & Beverage

Innova captures the essence of the GABA-based supplements and F&B products marketplace today and for the months to come. ...

The Future of Biotics Ingredients

This report examines marketing and innovation trends for probiotics, prebiotics, postbiotics and synbiotics, highlighting several key categories where ingredients are most common. ...

Farming The Future

This report starts by providing some insight into shifting consumer priorities and expectations about how their food is grown and reared. It also examines ...

Global Trends in Clean Label Products

This report discusses issues surrounding clean labeling, what it means to consumers and how it is affecting NPD. ...

Global Trends in Immune Health Supplements

This report looks at global trends in immune health supplements. ...

Trends in Cookie and Sweet Baked Goods

This report is a region level analysis of product launches, sales value and volume for the sweet baked goods cluster in United States & ...

Energy Drinks Trends in Europe

This report is a region level product launch, sales value and volume analysis for energy drinks in Europe. ...

Global Meat Alternative Protein Space

Innova captures the essence of the meat alternative proteins marketplace today and for the months to come. ...

Global Winning Approach to Food Recycling

This report takes a look at all food and beverage subcategories for upcycling claims. ...

Global Trends in Milk and Milk Alternatives

This report assesses trends in the global milk and milk alternatives category. ...

Carbonated Drink Trends in the US and Canada

This report is a region level analysis of product launches for the carbonates subcategory in the United States & Canada. ...

The Future of Snack Bars in the US

This report examines innovation trends for snack bars in the United States. ...

Snack Bar Trends

This report examines global innovation trends in snack bars. ...

Trends in Family Lifestyles in US and Canada

This report discusses lifestyles in the nuclear family, assessing how family views differ from those of single or childless households. ...

Global Holistic Health & Wellness

The report looks at the growing importance of holistic health. ...

Caffeine and Energizing Ingredients

This report discusses trends in the use of energizing ingredients in food, beverages and supplements. ...

Global Trends in Juice and Juice Drinks

This report examines consumer insights and innovation trends in juice and juice drinks in the global market. ...

Soft Drink Flavor Evolution

This report examines emerging flavors in soft drinks in the global marketplace. ...

Trends in Clean Label Products in US & Canada

This report discusses issues surrounding clean labeling in North America, what it means to consumers and how it is affecting NPD. ...

Global Coffee and Tea Flavor Trends

This report examines emerging flavors in hot coffee and hot tea in the global marketplace. ...

Revitalizing RTD Functional Beverages Trends

This report examines trends in ready-to-drink (RTD) functional beverages in North America. ...

Novel Meat & Dairy Alternative Technologies

This report assesses North American (NOAM) consumer perceptions and attitudes toward dairy and meat alternative innovation, including plant-based options, farming practices and production methods, ...

Plant-Based Consumers Worldwide

This report assesses consumer perceptions and attitudes toward the plant-based dairy and plant-based meat categories at a global level. ...

Plant-Based Trends in the US & Canada

This report assesses consumer perceptions and attitudes toward the plant-based dairy and plant-based meat categories. ...

Trends in Products with Collagen Ingredients

This reports takes a look at all food and beverage categories including pet food and supplements for products with collagen related ingredients ...

Next-Gen Sports Nutrition Ingredients

This report examines emerging ingredient trends in the global sports nutrition market. ...

Flavors in Sweet Packaged Foods

This report looks at flavor trends in sweet packaged foods, covering chocolate and sugar confectionery, sweet baked goods and desserts/ice cream. ...

Sweetener Evolution for Sugar Reduction

This report looks at sweeteners in food and beverage with a sugar-reduction claim, highlighting use in several key categories. ...

Botanical Ingredients and Flavors

This report discusses trends in the use of botanical ingredients and flavors in food, beverages and supplements. ...

Top Trends Bakery

Get informed about what consumers are not willing to compromise on when it comes to the various bakery segments. ...

Top Global Flavor Trends for 2024

This report takes a look at Innova Market Insights' top flavor trends for 2024 and how they are featuring in the food and beverage ...

Desire for Indulgent, Exciting & Unique

This report assesses flavor trends among Gen Z consumers. ...

Exploring Lifestyles and Attitudes

This report discusses lifestyles among Gen Z consumers (aged 18-26 ), assessing how their actions and attitudes differ from older generations. ...

Future Prospects in Preservative Ingredients

This report discusses trends in the use of preservative ingredients in food and beverages globally ...

Eating Strategies for Healthy Weight

This report examines global trends in customized eating strategies for healthy weight, including consumer insights and innovation trends. ...

Creating Global Elevated Eating Experiences

This report looks at trends in texture and flavor combinations, with particular reference to key areas or influences that are shaping these trends. ...

Nutritional Value at the Right Price

In this report, Innova will cover consumer experiences and expectations in detail, and share about innovative action brands can take to turn a challenging ...

Consumer Impact of Food Inflation

This report examines how consumers are responding to continued inflationary pressures. ...

Webinar: Top 10 Trends 2024

Innova's annual Top Ten Trends are the gold standard for food and beverage insights - a spotlight on the future that is vital to ...

Global Consumer Trends 2024

Explore the cutting-edge landscape of new product launches with up-to-the-minute data, uncovering trends that shape industries ...

Global Plant-Based Pet Food Innovations

By showcasing innovative products, ingredient formulations, technologies and business news, Innova captures the essence of the plant-based pet food marketplace today and for the ...

Global Trends in Instant Noodles

This report is a product launch and sales analysis for the instant noodles subcategory at global level and initially presents a brief analysis of ...

Global Consumer Eco-Friendly Packaging Choice

This report looks at consumer attitudes and overall interest in sustainability issues in the packaging arena. ...

Global Functional Beverages Trends

This report examines global trends for ready-to-drink (RTD) functional beverages, focusing on consumer insights and new ...

Global Consumer Trends

This report looks at the attitudes of consumers when it comes to packaging. Besides addressing overall interest in sustainable ...

Global Gen Z Trends

Gen Z consumers differ significantly from Millennial and Boomer consumers regarding their actions and attitudes towards practicing a healthy lifestyle ...

Global Snacks Trends

This report examines global trends in better-for-you (BFY) sweet and savory snacks ...

Global Trends in Plant-Based

Innova has captured the essence of the plant-based marketplace by showcasing innovative products, ingredient formulations ...

Global Trends in Dairy

Ice cream is a seasonally-tied dessert consumed worldwide. This report dedicates itself to trends in the global ice cream category ...

Global Bread & Bakery Trends

Bread sales are on the rise, aligning with consumers' claim that they have increased their bread intake rather than decreased it ...

Novel technologies in plant-based

When it comes to new technologies, the most important food-related benefits that consumers see, are easier food preparation and more enjoyable cooking ...

Optimizing plant-based NPD

The rapid rise of the plant-based sector has, almost inevitably, hit some roadblocks, necessitating a refocus on consumer demands for quality, flavorful products ...

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