Our consumer research and analysis ensures you know the trends that are shaping food, beverage, beauty and personal care categories. Inspiring you with consumer-driven marketing and innovation opportunities.
Comprehensive research
Every year, Innova conducts a series of global surveys using trusted panel providers. We capture 35+ million consumer data points annually. Our social media analysis provides the latest insights into trending topics and themes.
Expert analysis
Our consumer insights team are also experts in CPG. We examine how consumers are engaging with trends and categories and what’s influencing choices by demographics, psychographics and geography.
Consumer insight solutions for your specific needs
Consumer Genius
Consumer Reports
Expert analysis of lifestyles, current trends and the latest consumer insights on key themes such as health & wellbeing, sustainability and spending priorities.
Consultancy
We develop tailored approaches, combining consumer data with our unique innovation understanding, to support you in taking informed strategic decisions.
Macro to granular level understanding
From lifestyle changes and current consumption behaviors, to drivers of flavor choices and perceptions of ingredients.
Demographic and psychographic analysis
Pinpointing differences by age, gender, income and more. Plus, attitudes to aspects like health, diet and the environment.
Global, regional and country lenses
Looking for similarities and differences according to geography to guide your marketing and innovation plans.
Accelerate your innovation journey now
Featured report
Be inspired
Grab a taste of our latest consumer trends and insights from around the world. Curated by our CPG and consumer specialists to help you to develop your next marketing or innovation success story.
- Consumer
- Health
- Wellness
- Consumer
- Health
- Chocolate
- Snacks
- Valentine's Day
- Pizza
- Snacks
- Super Bowl
- Personalized Nutrition
- Consumer
- India
- Consumer
- Health & Wellness
- Supplements
- Supplements
- Weight Loss
- Sports Nutrition in Europe
