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Every year, Innova conducts a series of global surveys. Using trusted specialist panel providers, we capture 35 million consumer data points annually. Tracking changing motivators, drivers and behaviors.
Our analysis digs deeper to identify how consumers are engaging with trends and categories. Discover what’s influencing choices by demographics, psychographics and geography.
Unlock a world of consumer insights
Consumer Database
Dive into the full range of Innova’s surveys. Apply the knowledge we’ve captured and carry out your own personal analysis.
Consumer Genius
This Innova Dashboard enables you to pinpoint the key consumer insights you need. Results are visualized and ready to use.
Reports
Our macro trends and consumer reports provide specialist analysis to guide and inspire your business planning.
Services
Innova’s Consumer Insights team can carry out customized surveys along with analysis geared to your specific needs.
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- Top Food Trends
Top Food Trends 2025
Explore Innova’s extended analysis of the top ten global food trends for 2025, including megatrends and consumer insights ...
- Consumer
Consumer Trends 2025 in the US
Explore the latest consumer trends in the US, including lifestyle shifts and attitudes ...
- Indonesia
- Sustainability
Sustainability Food Trends in Indonesia
See how the latest sustainability trends are developing in Indonesia ...
- China
- Consumer
- Sustainability
Sustainability Food Trends in China
Explore the latest consumer expectations and emerging sustainability trends shaping China's market ...
- China
- Consumer
Consumer Trends in China: Lifestyle Choices
See how consumer lifestyle trends are developing across China ...
- Consumer
- Indonesia
Consumer Insights in Indonesia
Explore the latest consumer insights, including healthy food choices and time-saving solutions in Indonesia ...
- Consumer
- Europe
European Consumer Trends
Explore how consumers lifestyle choices and shopping habits are evolving in Europe ...
- Consumer
- North America
Consumer Insights in the US and Canada
Explore how global megatrends have a strong impact on lifestyle decisions that US and Canadian consumers make ...
- Consumer
Global Consumer Insights
Explore the latest global consumer insights, including personal health and wellness trends ...
- Top Food Trends
Top 10 Food and Beverage Trends 2025
Explore the latest top ten trends in the food and beverage industry for 2025 ...
- Consumer
- Latin America
Consumer Trends in Latin America
Explore how generational differences are shaping consumer preferences food and beverage industry in Latin America ...
- China
- Consumer
Consumer Trends in China
See how generational differences are shaping consumer preferences food and beverage industry in China ...
- Consumer
- Europe
- Gen X
- Gen Z
European Consumer Trends and Behavior
Explore how the generational differences are shaping consumer choices within the European food and beverage industry ...
- Consumer
- Latin America
- Sustainability
Latin America Consumer Sustainability for F&B
Explore the Latest Latin America Consumer Insights into Food and Beverage Sustainability ...
- Consumer
- Sustainability
Global Consumer Sustainability for F&B
Explore the Latest Global Consumer Insights into Food and Beverage Sustainability ...
- Consumer
- Europe
- Sustainability
European Consumer Sustainability for F&B
Explore the Latest European Consumer Insights into Food and Beverage Sustainability ...
- Consumer
- Flavor
Top Flavor Trends: Global Consumer Insights
Explore the latest local flavor trends across the globe, including consumer insights and preferences ...
- Consumer
- Health
- Supplement
Immune Health Trends in the US
See how the latest immune health trends are developing across the US ...
- Immune Health
Global Immune Health Trends
Explore the latest global trends in immune health, including consumer insights and trends in supplements and ingredients ...
- Consumer
- Household
Household Trends: Global Consumer Insights
Explore the latest top household trends, including consumer insights and how new products are evolving ...
- Boomers
- Consumer
- Gen X
- Gen Z
- Millennials
Gen Z , Gen X, Millennials and Boomers Trends
See how the generational differences are impacting consumer choices within the global food and beverage industry ...
- Health
- Nutrition
Top Global Health and Nutrition Trends 2025
Explore the latest global health and nutrition trends, including consumer insights and key innovation opportunities ...
- Consumer
- Snack
Consumer Snacking Trends in the US and Canada
Explore the latest snacking trends impacting the food and beverage industry in the US and Canada ...
- Consumer
- Latin America
- Snack
Consumer Snacking Trends in Latin America
Explore the latest snacking trends impacting the LATAM food and beverage industry ...
- Australia
- Consumer
Food Industry in Australia
Explore how the food and beverage categories are developing across Australia ...
- Consumer
Global Consumer Trends 2025
Explore the latest global consumer Insight and Inspiration for CPG Marketers and Innovators ...
- Consumer
- Snack
Consumer Snacking Trends in Asia Pacific
Explore the latest snacking trends impacting the Asia Pacific food and beverage industry ...
- Functional Beverage
Functional Beverage Trends in the US
This report highlights key trends shaping the market for functional beverages in the United States, from macro level influences through to category and ...
- Cereal
Global Cereal and Energy Bar Market Trends
This report is a product launch and sales analysis for the cereal & energy bars subcategory at global level and initially presents a brief ...
- Consumer
- Snack
Consumer Snacking Trends in Europe
Explore the latest snacking trends impacting the European food and beverage industry ...
- Consumer
- Europe
- Snack
Consumer Snacking Trends in Europe
This report focuses on the evolving trends and opportunities within the snacking industry, emphasizing consumers' attitudes to tailored solutions ...
- Consumer
- Gen Z
Gen Z Food Trends to Millennials
Explore generational trends in the US and Canada food and beverage industry ...
- Canada
- Consumer
Consumer Food Trends in Canada
Explore the latest consumer trends across the Canadian food and beverage industry ...
- Consumer
- Flavor
Global Consumer Trends for Pure Indulgence
Check out how indulgence trends are shaping up across the global food and beverage industry ...
- Consumer
European Indulgence Insights
Check out the latest trends in the European food and beverage industry for indulgence ...
- Beverages
- Consumer
- Drinks
Carbonated Drinks Market Trends in the US
Check out the latest trends and developments in the US carbonated drinks market ...
- Consumer
- Health
Healthy Food Trends in the US
This report was given during IFT and takes a look at trending topics in the healthy food and beverage market in the US ...
- Consumer
- Health
Consumer Health Trends in the US and Canada
Explore the latest consumer health trends, including product innovations across the US and Canada ...
- Consumer
- Snack
Global Consumer Snacking Trends
Explore the latest consumer food trends, including Gen Z, Millennials, Gen X and Boomers snacking trends and preferences ...
- Asia
- Consumer
Consumer Food Trends in Asia
Explore how the current top food trends of 2024 are developing within the Asian market ...
- Consumer
- Flavor
- US
Indulgence, Preferences and Flavor Trends
Explore the latest US consumer trends in indulgence ...
- Consumer
- Sustainability
- US
Sustainability Trends in the US and Canada
Explore the latest consumer preferences and innovations in sustainability trends ...
- Gen
- Generation X
Generation X Trends
Explore the latest trends about Generation X within the global food and beverage industry ...
- Consumer
- Ultra-Processed
- US
Ultra-Processed Foods Offer Opportunities
Explore the current US consumer attitudes towards ultra-processed foods ...
- Consumer behavior
- European
European Consumer Trends and Behaviors
Explore the European consumer behavior trends of today and tomorrow ...
Global Consumer Food Trends
Explore the current category growth drivers in the food and beverage industry ...
- Consumer
- Gen Z
- Generation
Generation Z Trends
Explore key generational differences within the global food and beverage industry ...
- Consumer Food Trends
Consumer Food Trends in the US
Explore the many ways in which consumer food trends are developing in the US ...
- Consumer
Consumer Trends Opportunities in Asia Pacific
See how the current consumer trends are developing within the Asia Pacific region ...
- Consumer
- Health & Wellness
Health and Wellness Consumer Trends in the US
See how the current health and wellness trends are developing within the US ...
- Consumer
European Consumer Trends
Discover the consumer trends of Europeans regarding sustainability and ethics ...
- Consumer
Global Consumer Behavior Trends
See how current trends influence perceptions and consumer behavior towards global sustainability and ethics ...
- Consumer
Consumer Convenience Eating Trends
See how the latest global consumer trends influence convenience eating ...
- Consumer
Consumer Trends in the US and Canada
Explore the latest consumer trends in the US and Canada, including sustainability and cost concerns ...
- Consumer
Consumer Highly Active Trends in the US
Explore the latest consumer behavior trends in the US, including supplement use and marketing trends for highly active adults ...
- Consumer
- Flavor
Consumer Trends for Global Flavor Adventure
Explore the latest flavor trends, including new flavor combinations and crossovers ...
- Consumer
- Snacking
- Snacks
Consumer Snacking Trends
Explore the latest consumer snacking trends, including purchase drivers and new product development ...
- Consumer
- Plant-Based
Plant-Based Consumer Trends in Europe
Explore the latest plant-based consumer trends, including dairy and meat alternatives ...
- Consumer
- Sustainability
European Consumer Trends
Explore the latest European consumers trends, including packaging claims and eco-labels preferences ...
- Consumer
- Dairy
- Meat
- Plant
Consumer Trends for Plant-Based Dairy & Meat
Discover the latest consumer insights for plant-based dairy and meat, including consumer research and future horizons for plant-based ...
- Consumer
Global Consumer Trends
Explore the latest consumer trends, including home-centric living and combining health goals with pleasure ...
- Consumer
- Packaging
Globale Verbraucher Trends
Dieser Bericht befasst sich mit den Einstellungen der Verbraucher in Bezug auf Verpackungen. Neben dem allgemeinen Interesse an nachhaltiger ...
- Consumer
- Packaging
Eco-conscious consumers
Consumers are finding numerous ways to support the planet with simple actions at home ...
- Food waste
Food Waste Trends
Consumers are noticing more environmental claims on their food and drinks ...
- Consumer
- Gen Z
Gen Z Trends 2023
Explore the latest Gen Z trends, including sustainable & ethical choices and flavors for mental health support ...
- Consumer Trends
Consumer Trends 2023
Consumers place health benefits as the top priority when considering the focus of new F&B products ...
- Consumer
- Nutrition
Feeding demand for holistic health
Consumers also associate freshness (37% of respondents) and naturalness (32%) ...
