April 23, 2025 – Globally, consumers consume prebiotic beverages to support gut health, which leads to better digestion, immunity, and overall well-being. Innova’s 360 research explores prebiotic beverage trends, covering dairy-based, plant-based, and ready-to-drink options while analyzing key market trends and consumer preferences. It also highlights what may develop in the future.
Product Launch Trends
Globally, 23% of consumers are seeking prebiotics in functional food and beverages for their gut health benefits. This aligns with Innova’s top trend of 2025, ‘Gut Health: Flourish from Within,’ as the increasing awareness of gut or digestive health opens up a space for prebiotics to take center stage. This is reflected in the 13% increase in prebiotic beverage launches globally. Companies are launching prebiotic beverages to meet consumer demand.
Social Media Trends
50% of consumers globally expressed positive sentiment related to prebiotic beverages across social media and online platforms in the past year. On average, news articles around these beverages achieved a significant reach of 4.2M per mention.
Most conversations around prebiotic beverages on social media highlight their gut health, digestion, and overall wellness benefits. Female consumers are dominating prebiotic soda discussions with a strong focus on benefits. Many users also recommend these beverages as an alternative to caffeine and suggest experimenting with different flavors.
Several brands are launching new products, such as prebiotic sodas and functional beverages, to meet increasing consumer interest in digestive health. Brands can further refine their messaging to highlight digestive health, flavor diversity, and customized health benefits to appeal to these female consumer preferences. The growing emphasis on prebiotics aligns with a broader trend toward holistic health solutions, supporting their role in the wellness category.
Top Categories
Dairy and soft drink launches across the globe fuel the growth of prebiotic beverages. The top category in prebiotic beverage launches and discussions is soft drinks, pushed by consumer demand for their health benefits, distinctive flavors, and natural ingredients. Social media discussions highlight their link to gut health and weight management, reinforcing their appeal as a functional alternative to traditional sodas. Brands can capitalize on this momentum by emphasizing nutritional benefits, diverse flavors, and clean-label formulations.
Claims and Positionings Trends
Digestive or gut health, source of fiber, immune health, gluten-free, vegan, and no/low/no reduced calories are trending claims in prebiotic beverage launches over the past five years. Most of the other health claims, like sugar-free, antioxidants, and energy/alertness, are also growing in prebiotic beverages.
On social media, influencers are key advocates for the health benefits of prebiotic beverages. Influencers like @drfelicechan post how @drinkwildwonder maintains her gut health and keeps her energized in a busy clinic. They incorporate prebiotics, probiotics, and Chinese herbs into their beverages. @lakisha_cooks4u2 posted a review of @drinkolipop’s Tropical Punch soda in which she mentions it as healthier, featuring plant fiber, prebiotics, and botanicals. These strategic brand-influencer collaborations are helping grow awareness, boost engagement, and position prebiotic beverages as part of a healthy lifestyle.
Top Flavor Trends
Prebiotic beverages trends show that lemon, strawberry, ginger, peach, raspberry, and lime flavors are leading in innovations. Lemon drives strong engagement in prebiotic beverage conversations, frequently linked to gut health, immunity, and low-calorie benefits. Its presence in both commercial products and homemade recipes reinforces its appeal in the wellness space.
Brand collaborations and bold flavors fuel interest in prebiotic beverage marketing. For example, Koia combines indulgence and gut health by introducing new prebiotic-rich drinks in limited-edition and seasonal flavors with 7g of prebiotic fiber. Koia also captures the rising desire for functional beverages by launching prebiotic-rich flavors such as Cold Brew Coffee, Maple Pecan, and Peppermint Mocha, blending indulgence with gut health.
A few brands are also introducing health-focused prebiotic drinks with various flavors to enhance consumer interest. Simply Pop launched a new prebiotic soda focusing on gut health in a range of fruit flavors, while Popwell prebiotic soda, with its fresh thyme flavor, emphasizes vitamins and antioxidants for immunity.
What’s Next in the Prebiotic Beverages Trends?
Globally, the prebiotic beverages market is expanding rapidly, presenting companies and brands with several opportunities. As consumers become increasingly interested in digestion and gut health, brands can stand out by developing blends of prebiotic drinks with functional benefits, such as energy-boosting prebiotic teas or immune-boosting juices.
Prebiotic beverages trends reveal that consumers are increasingly looking for customized nutrition, opening opportunities for DIY prebiotic powder mixes that enable consumers to tailor drinks according to their taste and health requirements. Brands can also focus on launching concentrated prebiotic shots for quick consumption, targeting busy individuals looking for convenient health boosts.
Brands can emphasize unique flavor combinations such as dragon fruit and lychee or herbal-infused options with lemongrass or basil, offering refreshment and health-boosting options. Innovation will likely remain key for companies to discover new ingredients, fermentation processes, and functional benefits to cater to evolving consumer preferences.
This article is based on Innova’s Trending in Prebiotic Beverages – Global report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more
