March 6, 2025 – The global snacks market continues to grow, driven by busy lifestyles, evolving eating habits, and an increasing desire for both healthy and indulgent options. As consumers seek convenient snacks that fit into their busy routines, snacking has transformed into a source of enjoyment, indulgence, and social interaction. There is also a rising awareness of health and wellness, leading many consumers to prefer snacks made with natural ingredients and beneficial nutrients. In response to these shifting preferences, the snacks industry is innovating with bold flavors and expanding its offerings.
Innova Market Insights research looks at what is driving the global snack market, sharing consumer insights, and highlighting new trends in the global snacks market.
This article is based on Innova’s Now & Next in Snacks – Global report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more
Global Snacks Category Drivers
The global snacks market is dynamic and diverse offerings, driven by several factors. One major influence is the changing eating habits of consumers, who increasingly seek convenient meal solutions. Snacks serve as quick and easy options to curb hunger between meals, catering to busy lifestyles.
The perception of snacking is evolving. Snacking has transformed into a means for consumers to treat and reward themselves. This shift in mindset is complemented by a growing emphasis on health and wellness. Globally, consumers are now more health-conscious, prompting a demand for snacks that feature clean ingredients like whole grains, nuts, and seeds, as well as options low in fat, sugar, and sodium.
At the same time, there is still global consumer demand for indulgence in snacking, leading to innovation within premium and gourmet snack categories. Moreover, snacking has taken on a social dimension, with people increasingly sharing snacks with friends and family. This snacks trend is particularly reflected in developing markets, where snacks are often regarded as symbols of hospitality.
Consumer Insights in Global Snacks Markets
Consumer preferences and behaviors are key in shaping the global snacks market. The biggest factor influencing snack choice is taste, with 58% of global consumers highlighting it as the primary reason for selecting salty snacks. Beyond taste, snacks often serve as a source of emotional reward, offering relaxation and indulgence to help alleviate stress and anxiety.
As health awareness grows, there is a noticeable snacks trend toward healthier snack options, prompting consumers to seek products made with natural ingredients and low in fat, sugar, and sodium. However, these preferences vary by region: in Latin America, for instance, savory biscuits and crackers are favored, while Asian consumers tend to prefer nuts and seeds.
Product claims such as “natural,” “organic,” and “vegan” also influence consumer purchasing choices, with more people seeking snacks that align with their values and dietary preferences.
Leading Snack Markets
North America and Asia are the leading snack markets for globally. North America, with its high snack penetration rates, is a mature market, but Asia is showing rapid growth as its middle class expands and consumer preferences shift toward convenient and modern snacking options.
Emerging markets, particularly in the Middle East and Africa, are also showing strong growth, with their snacking habits catching up to those of developed regions.
Innovation Trends
The snacks industry is undergoing significant transformation to cater to evolving consumer preferences, with several key trends shaping its trajectory. One big trend is experimentation with flavors, as consumers increasingly seek adventurous and unique taste combinations, including ethnic influences. Additionally, the popularity of sauces and condiments is rising, allowing snack manufacturers to enhance flavor profiles and create more exciting snacking experiences.
Co-branding collaborations are also becoming a strategy, enabling brands to capitalize on established reputations to deliver innovative snack options. Limited edition and seasonal products are capturing consumer attention by providing fresh and exclusive choices, creating a sense of urgency and novelty.
On the health front, the shift toward plant-based snacks reflects a growing consumer demand for sustainable and nutritious options. Furthermore, protein-rich snacks are gaining traction as consumers look to enhance their protein intake for better muscle growth and overall health. There is a heightened focus on gut health, prompting innovation in snacks that incorporate prebiotics and probiotics to support digestive health. Another notable trend is the increasing preference for palm oil-free snacks.
New Product Launch Trends in Global Snacks
The global snacks market is experiencing product innovation across various categories. Snack nuts and seeds are at the forefront, appreciated for their health benefits and versatility. Meanwhile, potato-based snacks, including potato chips, continue to thrive through adventurous flavor experimentation, healthier options, and unique formats. An example of adventurous flavor experimentation, combining the aforementioned co-branding food trend, is the product launch of “Walkers Cheese Toastie With Heinz Beanz Flavor Potato Chips” in the UK. This co-branding brought two recognized brands, Walkers and Heinz, together while catering specifically to British tastes
Fruit-based snacks, such as dried fruits and fruit bars, are gaining traction as global consumers increasingly lean towards healthier and more natural snack choices. Corn-based snacks, like popcorn and tortilla chips, are also becoming more popular, thanks to their versatility and the potential for creative flavor pairings. Additionally, finger foods and hors d’oeuvres are on the rise, catering to the social aspect of snacking at parties and gatherings, providing a convenient way to enjoy snacks on the go.
What’s Next in the Global Snacks Market?
The global snacks market is expected to continue to grow, driven by changing consumer preferences and an increased focus on health and wellness. As global consumers seek convenient, tasty, and healthier snacking options that reflect their preferences, manufacturers must adapt and innovate to meet these demands. While traditional flavors such as chili, cheese, and salt remain popular, there is a notable shift towards bold and adventurous tastes, including ethnic flavor profiles.
Snacks trends reveal that consumers are also increasingly interested in snacks that offer nutritional benefits, such as added protein and fiber, with a preference for plant-based and palm oil-free choices. Limited edition and seasonal flavors are gaining popularity, as are co-branded products that blend familiar brands with innovative twists. The incorporation of sauces and condiments into snacks is on the rise, enhancing flavor profiles.
To stay competitive, snack manufacturers should prioritize exciting flavors and textures, explore unusual ingredients, and engage consumers with creative promotions.
This article is based on Innova’s Now & Next in Snacks – Global report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more
