February 25, 2025 – This report examines trends in ready-to-drink (RTD) sports, protein and energy drinks, including macro trend context, market size and trends, top company share and profiles, consumer insights and new product launch trends. It details subcategory sales, volume and ingredient use trends, it summarizes top product attributes and purchase drivers for each of the subcategories, and it compares top claims for each subcategory and highlights key areas of focus by leading companies.

Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.

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