REPORT Weight Loss Trends in the US

February 4, 2025 – This report examines social media data in the US to spot trends, consumer preferences, and the impact of GLP-1 drugs on the food and beverage (F&B) industry and the industry’s response to this growing trend.

Product launch and sales trends: Compare the performance of different markets and/or sub-categories based on product launch activity and the market size over time.
Positioning trends: Gain thorough insight into the top claims for that category.
Flavor trends: Identify the leading flavors within the category.
Category trends: Analysis of ingredients, claims and top applications/subcategories.

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