December 19, 2024 – This report illustrates how the Top Five Flavor Trends are impacting the global beverages landscape in a number of intriguing aspects, and stipulates, based on Innova’s latest consumer research, how these trends are likely to evolve across various alcoholic, soft and hot drinks categories. We explore, for instance, how subtle floral notes are adding value to hot drinks and how vintage flavors are finding a new lease of life as part of the “newstalgia” phenomenon.
Furthermore, we delve into the escapist world of fantasy flavors and examine the infiltration of spicy and savory notes into drinks.
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