REPORT Protein Market Trends in Europe

December 2, 2024 – This report looks at innovation in protein ingredients in Europe, including their use in key categories and growth patterns in recent years. Consumer interest in protein is high. Manufacturers are rising to the opportunity by innovating across the main protein categories: plant-based, dairy, egg and meat. Cultured protein ingredients are expected to be part of the future in protein. Manufacturers innovating in protein ingredients also must meet consumer expectations for taste, texture, nutrition and price of protein ingredients and the food and beverage products made with them.

A summary of insights describes consumer attitudes and perceptions about protein, which continues to be a priority for consumers.

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