November 25, 2024 – This report examines the consumer attitudes and behavior about bottled water (flavored and plain) consumption globally. We highlight the following trend influences: Trend #9. Quenching the Future: Added health benefits and exciting endorsements lead the way in carving out a strong future for hydration products, Trend #2. Nurturing Nature: Business responsibilities go beyond sustainability, requiring actions that make a positive difference to nature protection, and taste/flavor is among the top attribute for bottled water consumption in which flavors are explored. The what’s next section highlights the opportunities, drawing on insights and observations within the report.
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