REPORT Sweet Baked Goods in the US

November 26, 2024 – This report highlights key trends shaping the sweet baked goods market in the US. It answers questions about: macro trends impacting the category, trends in market size (in value and volume), category-specific consumer attitudes and usage behaviors, and new product launch trends.

We highlight some of the key impacts for industry, consumers and products, alongside what’s next innovation opportunities.

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