November 25, 2024 – This report provides an overview of products for children in Asia and Asian Pacific (APAC), including key health-related and lifestyle claims on children’s products as they evolve over a five-year period. It also considers the top food and beverage categories for children and how health profiles are evolving for recent launches. Trends in children’s products are influenced by two key forces – parents and government regulations. Manufacturers innovate to develop and launch products that appeal to children in their packaging, format and flavor while reassuring parents of their appeal and suitability for children. Governments are increasing their regulation of children’s products, namely by placing restrictions on advertising and promotion to children.
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