October 31, 2024 – This report highlights key trends shaping chocolate confectionery in the US, from macro-level influences through to category and product-level trends. It answers questions about: macro trends impacting the category, trends in market size (in volume and dollars), category-specific consumer attitudes and usage behaviors, and new product launch trends.
We highlight some of the key impacts for industry, consumer and product, and what’s next innovation opportunities.
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