REPORT Gen Z , Gen X, Millennials and Boomers Trends in the US and Canada

September 30, 2024 – This report on the US & Canada elaborates on the generational profile, megatrends, health and wellbeing, sustainability and enjoyment in food and beverage through generational lenses. The majority of the content highlights the main differences between generations, but it also touches upon certain areas where consumers of all ages share similar interests.

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