September 6, 2024 – This report is a product launch and sales analysis for butter, margarine and shortening cluster and initially presents a brief analysis of the dairy category. The report also dives deeper into the product launches, sales value and volume, positioning and flavor trends in the butter, margarine and shortening cluster and its subcategories. The butter, margarine and shortening cluster includes the following subcategories: Butter, shortening and lard, margarine and other blends.
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